Tag Archives: EORTV

EORTV EORTOK – It’s a FIRST in Atmanirbhar India – 2 Apps on 1 platform!

Dump the age-old and international video sharing platforms! Its time to move on and become truly Atmanirbhar with India’s first platform that integrates two Apps – EORtV and EORtOK on the same interface. 

EORtOK is a unique platform for budding artists to showcase their talent. Designed with the aim to help skilled individuals follow their passion, it acts as the perfect stage for individuals who wish to exhibit their prowess in a certain field and select users will get the opportunity to work in EORtV’s upcoming original web series.

The EORTV App ( EORTOK) is similar to the TikTok application that allows users to record and share short videos with incredible filters and games. It provides users with a chance to browse through several short videos, download them, like them, share them and more. Apart from this, it also provides users with a platform to connect with people through the Direct Message feature. With 4.8 reviews as of writing this article, EORTV app has received the best response from the users in just a few days.

EORtOK is available on Android devices and soon, the iOS version will also be available. After the user agree to the terms and conditions, the EORtV page has an ICON EORtOK. On clicking that, users can start uploading their videos .It provides users with a chance to browse through several short videos, download, like and share them amongst other features.

The App also takes care of the user experience and enables fast upload and downloads. Designed to be state of the art, users can upload ready-made videos to their EORtOK account, rotate or crop them, and even change the playback speed. Video editing, Live streaming, Social sharing, Soundtracks, QR code scanner, Duet Option, Geolocation and many more services are also available on the app.

The App is simple to use. It allows users to scroll through clips from users they are able to like, comment and share each video and can also view the profile of the user that posted it. The app allows users to upload videos upto 10/15/30/60 seconds.

Another important advantage for Video creators are the number of tools they can use to make their video. It has over 30 Filters and the ability to search for sounds to score your video. Users are also strongly encouraged to engage with other users through “response” videos or by means of “duets” — users can duplicate videos and add themselves.

Hashtags play an important role on this App. Here, hashtags actually exist as a real, functional organizing principle for various “challenges,” or jokes, or repeating formats. The seamless interface is an add-on for users to create and edit videos creatively using their extensive list of filters.

EORtV’s  Executive Director, Deepak Pandey says, “We are delighted to present India’s first platform that integrates two Apps and aim to build it to be one of the best Indian Apps that users can share their video status to get more likes, comments, and followers. We will also select talented users to perform in our upcoming original web series. Coming up on EORtV is also another integration with agriculture through AGRI-TOK.”

EORtV’s  Executive Director, Dr. Kaushik Izardar says, ‘We are working towards making EORtOK a staple of internet culture and social interaction for Generation Z with users participating in talent hunt auditions on acting, singing  dance to music, showcase comedic skits, and share their hot takes on society at large. EORTOK  social media app is a step towards fulfilling the clarion call of Prime Minister Narendra Modi that India is a powerhouse of talent and Eortok in  a small endeavor fulfilling and recognising those talent and will bring them forward.”

Download and try this app today! Check out the EORTV Android App. The All new OTT Platform. Download the App Now – https://play.google.com/store/apps/details?id=com.eortv.eortvandroid

EORtV launches AI enabled websites & expands core team

EORtV, the Premier Video on Demand, Over The Top (OTT) media service platform launches its AI enabled website. This will enhance the website’s appearance, strengthen its search abilities, manage and organize the inventory better, improve interaction with visitors, provide personalized user experience, and accurately target consumers through digital marketing campaigns. 

The platform with a differentiated philosophy that focuses on the LGBTQ and other hormonally challenged communities announces some more appointments to its core team. 

Runa Sinha joined as Chief Revenue Officer and has 23 years of multifaceted experience across diverse National and international media. As EORtV’s Chief Revenue Officer, Runa will provide leadership and strategic direction to the business’s overall sales program, inclusive of securing new consumers, expanding opportunities within the current consumer base through advertising initiatives, and delivering new product offerings. She will lead and manage all activities within the sales department, inclusive of account management, operations, customer support and advertising plays a major role in leading, designing, and implementing the business’s development activities and corporate branding in order to increase revenue and gross profit. Runa will lead, design and implement the business’s development activities and corporate branding in order to increase revenue and gross profit.

Runa’s work experience includes Interact Vision Advtg and Marketing, The new Indian Express group, Mediascope Publicitas, Outlook Publishing,Burda International, Dainik Bhaskar, Exchange4media and has been instrumental in various Indian edition launches of International titles namely – Travel + leisure, India and South Asia, Child India to name a few.The last 13 years,  she has been in top leadership positions reporting to CEO/ Founders. Runa has completed her Senior Management programme from IIM Kolkata and holds post graduate from National Institute of Advertising. She has done her graduation from Delhi University.

Amit Kashyap has joined the team of EORtV as Chief Digital Officer. Amit will be responsible to map digital capabilities to strategic priorities including marketing innovations, new technologies, digital operations, corporate strategy, and more. He will ensure digital process innovation, develop and administer the digital solutions, measure new efficiencies and ROI, develop ways to attract and retain top talent and lead the rollout of digital capabilities.

Amit is a Founder of Aiozium ( Ai for Marketing ), Edibbee Digital Agency Samachar.He is a Live and Digital Marketing Evangelist, Social Entrepreneur, Data Scientist and Faculty & Speaker. Amit Kashyap holds a Master’s Degree in Business Administration from Delhi University. He is certified by IIM Bangalore for CMO- Digital Marketerand Certified by SAS for Data Science and Data Analysis. Amit is also certified professional trainer from AMA – Ahmedabad. He is a visiting faculty at N. L. Dalmia College of Management, NMIMS, IFeel Management, SVIMS College of Business Excellence and various prominent institutions across India.His areas of working are: Technology, Artificial Intelligence, Data Visualization, Marketing Automations, Sentiment Analysis, IOT, Design Thinking and Inbound Marketing. With over 15 years of total experience in leading global digital strategies and implementation of complex, enterprise-level digital projects, he has catered Digital Strategic Services to brands like Air India, SOTC, Yes Bank,IndusInd Bank, Euro Kids, Club Mahindra, Times Property and some Political Personality. He has been awarded with Best Digital Marketing Professional in 2014 & 2019 by CMO Council, Asia.

Dev Datta has joined the team as a Chief Design Officer. With a strong working knowledge of project management, design and brand development, and marketing, Dev will be responsible for managing and directing the overall creative direction of EORtV. He will put the platform’s customers at the nucleus of a human-centred design approach. He will bring a creative culture and design leadership to a next level of excellence through the creation of great ideas, managing collaborative creativity and open innovation engagements and create successful design solutions in to brand experiences that improves people’s life’s and result in new value creation.

A postgraduate in Design & Communication from Whanganui School of Design, New Zealand, Dev has worked for clients in India, US, Europe, and New Zealand. An expert in visual language and brand-identity creation. A versatile designer who can extend the brand experience consistently across multiple media and has handled major brands as a part of his professional journey like Air India, Conagra Foods (US), Dish Network (US), Incredible India, Archaeological Survey of India, Apollo Hospital, Axiss Dental, Bajaj Finance, All India Football Federation, Delhi Daredevils, Pearl Fashion Academy, Cut & Style, Manoharlal jewellers, Oxigen telecom, Sagar Ratna, Jagdish Store, HCL, shop Indology, UPES University.

Usha Rachael Thomas has joined as a Chief Public Relations Officer. As EORtV’s Communications Strategist, Usha will be responsible for delivering key insights that provide rigor and structure to communication plans to tell holistic brand stories. She is responsible to bring comms planning alive to showcase how media and emerging technology platforms can be used creatively to integrate a brand into culture and provide thought leadership in creative media engagements, emerging media and measurement.

With over two decades of experience as a journalist and communication specialist, Usha is a specialist at designing a brand’s Public Relations strategy and planning, image management consulting through sustainable PR campaigns, market intelligence and crisis management solutions. She has led some stand out innovative award winning campaigns that include media engagement, brand partnership and on-ground engagement. 

From 2007 to 2017, she led PR for STAR Plus, ZEE TV, ZEE Cinema, Esselvision and led the launch and sustenance campaigns for seven television channels in different genres (including Star Jalsha, Star Pravah, &pictures, Zee Anmol, Zindagi, Zee Anmol and Zee Anmol Cinema) and made ZEEL a pioneer with the #Zee-ForAll initiative that won an ABBY Gold in 2018. She was also Head, Mumbai branch and the Client Services Director (Media & Entertainment, Lifestyle Brands Practise) Hill+Knowlton Strategies Ltd. Prior to 2007, she has been a consultant writer with Times Group, Mid-Day, FPJ & worked with Indiantelevision.com, DNA After Hrs and HT Cafe. An alumni of IIM Ahmedabad and Jamnabai Narsee, an Economics graduate from Sophia College, Usha has topped Mumbai University in post graduation in Mass Communications & Journalism.

LGBTQ- focused streaming service EORTV launches website on OTT Platform

EORTV understands YOU! EORTV, the Premier Video on Demand, Over The Top (OTT) media service platform launched its website www.eortv.com with a differentiated philosophy to focus on the LGBTQ audiences and other communities. The Mission of this new OTT platform is to be inclusive and create acceptance for all communities in society by eliminating any kinds of biases based on gender stereotypes and sexual orientation. The logo of EORTV contains the letter “E” which determines the significance of “EQUALITY”. The letter ‘E’ is in GREEN colour to highlight gender equality. 

Headquartered in Mumbai, leading the team of EORTV are stalwarts of the industry with a Vision to change mindsets and prevent discrimination and prejudice against the “hormonally challenged communities” in society with an aim to promote peace, fraternity, equality and brotherhood.

EOR TV has appointed Deepak Pandey and Dr.Kaushik Izardar as Executive Directors. Dr. Izardar will oversee the overall corporate responsibilities of the company and Mr. Pandey will be responsible for overall creative dimension of the company.

Renowned industry veteran, Deepak Pandey started his career as a cinematographer in the Indian television industry. In his extensive career of 20 years, he has earned many awards for shows like Prithviraj Chauhan, Saraswati Chandra, Mahadev, Ashoka, Veer Shivaji, Bepanaah, Jhasi ki Rani, Shobha Somnath Ki, Humsafars, Qubool Hai,Tanhaiyaan and many more. He has also been the cinematographer for films like Pink Mirror, Yours Emotionally and Baat Ban Gayi. Being an exceptional cinematographer, he has always wanted to tell stories and his first directorial debut was ‘I love US’ which was released on Footlooze Youtube channel. The series gained 150 million views. Other series that he directed include a biopic on Indian Defence Officers, ‘Shaurya’ which aired on Sony LIV, The Bull of Dalal Street, Halala, Paanchali, Singardaan, #Metoo, Dance Bar, Tadap and many more for Ullu channel. He was awarded the best director for the series, Halala. He plays a vital role in establishing the series and is known to experiment in his craft while exploring new technologies in the market.

“I’m excited about EORTV as it means more diversity and a uniquely curated selection of global entertainment for our audiences. We strive to bring viewers progressive, inspiring and ground breaking content in the fields of technology, digital media and queer advocacy to start with,” says Deepak Pandey.

Dr.Kaushik has worked with media conglomerates including Viacom18 Media, ZEEL, INX Media, Fulford India Limited (Subsidiary of Merck & Co,USA), Izardar has also been an entrepreneur with exchange4media as Chief Business Officer and COO in Asia TV. Izardar has a Doctorate in Philosophy (PhD), he has completed the thesis under Dr Piyush Sinha (IIM- Ahmedabad). He has a MBA in marketing and has completed his senior strategic management from IIM Kolkata. Studied graduation from Visva Bharati University ( Siksha Bhavana- Santiniketan),founded by the renowned poet and noble prize winner  Rabindranath Tagore.

“We are excited to announce the launch of EORTV’s website and EORTV app will soon follow to keep expanding our opportunity to touch a broader audience with new offerings. This summer and especially in this period of quarantine, we are planning a distinctly curated selection of entertainment that represents all gender identities, sexual orientations, religions, cultures, ages, languages and walks of life,” said Kaushik Izardar.

EORTV will provide hundreds of hours of premium, exclusive and original content from leading Producers and Publishers in domestic and international entertainment that includes award-winning & blockbuster films, TV shows, Web Series, music videos, short videos, cutting-edge series and originals in Hindi and English. EORTV’s viewers can watch content through their Smart TV, mobile and other streaming device integrations. The app supports almost 200 TV channels and airs programs which users can watch at their convenience. Being a global platform, EORTV doesn’t run short of user access at any part of the world. It can be used wherever you are located.