ABOUT SUPERDRY:
Born after an inspirational trip to Tokyo, Superdry launched in 2003 by Julian Dunkerton and James Holder. With over 60 stores in India,the core ethos to offer quality, value and design is as true today as it was in the early days. Incredible tailoring, super-soft cotton with authentic vintage washes, high quality fabrics and iconic hand-drawn graphics all combine to create future classics.
Superdry looks to the past and breathes fresh air into classic styles to create on-trend, contemporary and modernist reinterpretations. Athleisure continues to be a focus across both men’s and womenswear this Autumn/Winter. Bold clashing colours and statement up-scaled logo prints pull this story together in ‘Urban Street’ to create an edgy statement look. Menswear’s ‘Back in the day’ collection looks to the early 80’s New York beat box scene and old school break dancing on flattened boxes for inspiration. Pops of bright primary colours are seen on nylon cagoules and accessories whilst cosy shearlings are made to be worn over tricot tracksuits.
The newly introduced collection of Superdry Sport aims to bring innovative sportswear to those who crave individuality and are not afraid to stand out. A collection created for the nonconformists and those who believe you should play the way you want, not the way you’re told – Superdry Sport is for those pushing boundaries and venturing outside the conventional sportswear landscape. This season, Superdry Sport will be launching exclusively on Jabong.
Each season, Superdry hosts a unique themed party on the final day of The Apartment. This event is visited by celebrities, bloggers, influencers and media professionals. This year, matching the theme of our latest collection we are hosting the Urban Street Nights.
Yami Gautam, one of the most loved Bollywood actresses today has decided to break free from the circle of fashion shows and join us to host the coolest party of the season!
ABOUT ‘THE APARTMENT’:
Introduced by Reliance Brands Limited, every season during Lakme Fashion Week, we host an event in Mumbai. All brands under the RBL umbrella have presence here, with each offering a unique brand experience to guests. For the 5 days of LFW, each year we collaborate with exceptional grooming and hospitality partners who help us bring alive this bespoke experience. It is a creative hub that connects digital and media influencers with a gamut of luxury brands through amusing and inspiring events.