Tag Archives: Lakme Fashion week

Declined to play with diamonds, to be one : Prem Kumar’s Journey

Actor and producer, Prem Kumar, has lived a life of steep climbs, daring to reach the summit on his own terms. Though he belonged to a well-to-do family, Prem broke through all walls of support to embark on a journey to achieve his dreams – and become what he earnestly longed for.

Prem’s passion for acting was kindled very early on, when he played the lead role of Maharana Pratap and Panduranga in his primary school at the tender age of five. The young boy was nervous and frantic before his initial portrayal of Maharana Pratap, but the moment he stepped foot on stage, fear was swallowed by natural charisma. The auditorium reverberated with his raw yet confident energy to crescendo with thunderous applause. The seeds were sown, and an actor was born.

He had an epiphany and left his pursuit of engineering in 2010 to step foot in Mumbai, the city of dreams, with a mere 500 rupees in his pocket. He was unwavering and unwilling to seek any financial help from his loved ones due to a profound belief in his own abilities to carve a path for himself. Prem started his fairy tale journey from the bottom of the ladder as a security supervisor. Slowly, but steadily he inched his way up working in manufacturing company, and then in a BPO call centre for nearly five years. His capabilities were evident during his tenure where he was promoted as a team leader. His established merit paved the path to the role of Sponsorship and Delegate Manager at The Times of India. He grasped this pivotal opportunity with both hands to connect with media personalities and celebrities opening avenues of learning and opportunity.

One thing gradually led to another and Prem soon set out to give wings to his dreams with theatre, in which premise he made an excellent mark. Apart from debuting as a model in the Lakme Fashion Week in Mumbai, Prem aced his role in Greed, a short film in 2017.

Once again, at the young age of 26, he gave up the opportunities at The Times of India to seek greener pastures. He almost instantly kick-started his production house Prem Kumar Films to come up with his first movie Lateef to Laden. Prem and his entire crew worked round the clock for 23 days, bringing to life the characters and scripts in the movie. It is set to release on the 26th of October 2018 but is already receiving wide acclaim for the zealous and creative work of those involved.

“I believe that one thing that you have and nobody else has is YOU! Your voice, Your dream, Your Mind, Your Story, Your Vision. Write and draw and live as only You Can! My Story, I feel like it’s amazing, because it shows people, no matter where you come from, No matter what your life style is, your dreams would still come true if you believe in yourself and push hard to do what you want to do,” Says Prem Kumar

Deeming Prem Kumar’s journey as a challenge or a struggle would be an understatement. It has rather been a long-fought battle with Prem coming out as an epitome of character and perseverance. He is a man who prides on his capabilities towards the pursuit of excellence. He never gave in to the comforts that were easily at his disposal given the industry he is a part of but rather took strength from his grounded feet to differentiate himself from the world, setting examples for everyone along the way. Prem ardently believes in giving his best to everything he undertakes – small or big. His only advise to budding actors and for that matter anyone who is trying to achieve their dreams is to pursue what they earnestly love, but with honesty and integrity. The gravest mistake, he says, would be to live in a life of lies under a protected veil of ignorance.

Urban Street Night Party Hosted by Superdry and Yami Gautam at the LFW 2018

ABOUT SUPERDRY:

Born after an inspirational trip to Tokyo, Superdry launched in 2003 by Julian Dunkerton and James Holder. With over 60 stores in India,the core ethos to offer quality, value and design is as true today as it was in the early days. Incredible tailoring, super-soft cotton with authentic vintage washes, high quality fabrics and iconic hand-drawn graphics all combine to create future classics.

Superdry looks to the past and breathes fresh air into classic styles to create on-trend, contemporary and modernist reinterpretations. Athleisure continues to be a focus across both men’s and womenswear this Autumn/Winter. Bold clashing colours and statement up-scaled logo prints pull this story together in ‘Urban Street’ to create an edgy statement look. Menswear’s ‘Back in the day’ collection looks to the early 80’s New York beat box scene and old school break dancing on flattened boxes for inspiration. Pops of bright primary colours are seen on nylon cagoules and accessories whilst cosy shearlings are made to be worn over tricot tracksuits.

The newly introduced collection of Superdry Sport aims to bring innovative sportswear to those who crave individuality and are not afraid to stand out. A collection created for the nonconformists and those who believe you should play the way you want, not the way you’re told – Superdry Sport is for those pushing boundaries and venturing outside the conventional sportswear landscape. This season, Superdry Sport will be launching exclusively on Jabong.

Each season, Superdry hosts a unique themed party on the final day of The Apartment. This event is visited by celebrities, bloggers, influencers and media professionals. This year, matching the theme of our latest collection we are hosting the Urban Street Nights.

Yami Gautam, one of the most loved Bollywood actresses today has decided to break free from the circle of fashion shows and join us to host the coolest party of the season!

ABOUT ‘THE APARTMENT’:

Introduced by Reliance Brands Limited, every season during Lakme Fashion Week, we host an event in Mumbai. All brands under the RBL umbrella have presence here, with each offering a unique brand experience to guests. For the 5 days of LFW, each year we collaborate with exceptional grooming and hospitality partners who help us bring alive this bespoke experience. It is a creative hub that connects digital and media influencers with a gamut of luxury brands through amusing and inspiring events.