Tag Archives: Ayushmann Khurrana

Castrol Activ along with Ayushmann Khurrana urge youth to #ProtectIndiasEngine

India, one of the largest two-wheeler markets in the world, has been kept moving by its bike doctors – the mechanic community. Castrol Activ, India’s leading engine oil brand for two-wheelers, which enjoys a deep relationship with this community, today launched #ProtectIndiasEngine. This is a national campaign to urge India’s bikers, more specifically the youth to pledge support to mechanic up skilling programmes during these unprecedented times of the continuing COVID pandemic.

Conceptualised and developed in collaboration with Network18 and Mindshare, the initiative endorsed by Bollywood actor Ayushmann Khurrana is aimed at educating and preparing mechanics for the new normal, as the country slowly begins to open up post lockdown.

Castrol Activ will invest up to Rs. 50 lakh contributing Rs 10 for every pledge received towards upskilling of mechanics. The educational programmes will focus on supporting them to learn new technologies and modern servicing techniques as well as to gain deeper understanding of enhanced health, hygiene and safety measures for their workshops as they restart business. Youth can pledge their support by giving a missed call on 7574-003-002 or by visiting www.protectindiasengine.com. The campaign will run across all Network18 channels and digital platforms from 10th September 2020 to the end of month.

Talking about this initiative, Sandeep Sangwan, managing director – Castrol India said, “Mechanics have helped the country to keep moving ahead even during the lockdown. There were several selfless mechanics who played their role as Covid warriors servicing vehicles at no charge, despite their businesses being significantly impacted. Saluting their passion and strengthening our commitment towards the mechanic community, at Castrol we are keen to prepare them for a bigger tomorrow and support their transition to the new normal through Castrol Activ #ProtectIndiasEngine.” 

Insta Link – https://www.instagram.com/tv/CE9M_O1DLle/?igshid=r4t3jmnmzt52

YT Link – https://www.youtube.com/watch?v=cEHtvHWbum8

In the launch film of Castrol Activ’s #ProtectIndiasEngine campaign, Ayushmann Khurrana reminisces, “I have closely engaged with the mechanic community all my life. Biking has not only been a passion but also played a very important role in the start of my career with Roadies. I have utmost respect for them. They are silent warriors, the engines that run India. Their contribution may go unnoticed often but it’s this community that young riders like me count on, at all times, to stay mobile and help achieve our dreams. I’ve even built some lifelong relationships with some who I have known since my younger days. Unfortunately, given the unprecedented situation we are living in, our beloved mechanics are going through tough times today. It’s our chance to give back and show them our gratitude. I urge all of India to pledge to a better tomorrow for our mechanics. Let us help #ProtectIndiasEngine.”

BAJAJ ALLIANZ LIFE ROPES IN AYUSHMANN KHURRANA AS ITS BRAND AMBASSADOR

Bajaj Allianz Life, one of India’s leading private life insurer, today announced the appointment of youth icon and thought-leader Ayushmann Khurrana, one of most talented and versatile Bollywood artists, as its brand ambassador to promote its products and digital services across offline and online mediums. Ayushmann will feature in the life insurer’s next campaign “Smart Living” that encompasses its Term Plan – Smart Protect Goal and the new digital service – Smart Assist.

Commenting on the new campaign and signing up Ayushmann Khurrana, a first for the life insurer, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, “The refreshed brand narrative, relevant to new customer risk-mitigation mindset, is anchored on Ayushmann, who embodies our brand ethos of trustworthiness, innovativeness, authenticity and responsibility.  The pandemic has infused smartness in our lives, and it is reflected in how we are embracing remote ways of living or acquiring new skills. Our smart products and secured digital services are aimed at securing and enabling our customer’s Life Goals, in these uncertain times.

Ayushmann Khurrana, Actor and Brand Ambassador for Bajaj Allianz Life, said, “I am delighted to partner with Bajaj Allianz Life in its journey towards enabling Life Goals of India.  A trusted and Smart Life Insurance plan is a reliable back up to your family’s Life Goals. Amongst several innovative offerings, its differentiated Term Insurance Plan and the innovative digital service – Smart Assist, precisely answers the needs of protection and contactless yet assisted transactions.”

In addition to the campaign on Smart Protect Goal, Ayushmann Khurrana will also feature in an ad film on Smart Assist, the revolutionary tech-enabled service the company has launched to ensure customers who are purchasing the company’s product are guided in a smart, transparent and a secure manner by a Bajaj Allianz Life expert, keeping all the social distancing norms in mind, and being with the customer at the same time. Bajaj Allianz Life’s Smart Protect Goal, one of the most comprehensive term insurance plans offers return of premium at maturity, 55 critical illness coverage and cover till 99 years of age for limited premium paying term as less as 5 years.

The latest Bajaj Allianz Life latest campaign will run on major TV channels and will be rolled out on all major digital platforms.

Post Stree, the trio producers Jio Studios, Dinesh Vijan and Amar Kaushik are back with Bala

Taking their successful association to the next level post Stree, the trio – producers Jio Studios, Dinesh Vijan and Amar Kaushik are back with Bala featuring Ayushmann Khurrana as the lead protagonist – that touches upon the subject of premature balding in men and the social stigma around it in a profoundly funny and entertaining way.

Ever since the trailer has been launched, Ayushmann’s realistic look has become a winner with the audience, especially his fans, who cannot stop raving about his performance and the movie’s hilarious narrative.

Known for churning out content-driven, cinematic experiences, Maddock Films is set to raise the bar even higher with the hilarious and honest story of Bala, helmed by the talented storyteller, Amar Kaushik. With Jio Studios backing the project after their previous successful ventures together, the terrific trio promises the audience yet another content-driven yet commercially viable big screen experience.

balaProducer Dinesh Vijan says, “At Maddock we’ve always believed in backing a director to make his best film. With Bala, Amar has outdone Stree and taken you on a journey that will make you lose and find yourself in it. This is our third association with Jio and we couldn’t have asked for better partners, Jyoti Despande have championed the team to push farther and we feel very fortunate to have found such supportive and collaborative partners.”

Amar Kaushik adds, “It’s great to work with Dinesh and Jio Studios who not only understand the importance of good subjects but also invest in stories that really needs to be told. Bala is the story of a common man and so each of us gravitated to the subject quite naturally. We hope the audience really enjoy the movie.”

Jio Studios & Dinesh Vijan present, Bala. A Maddock Films production, directed by Amar Kaushik staring Ayushmann Khurrana, Bhumi Pednekar and Yami Gautam releases on 8th November.

From Ayushmann Khurrana to Vikrant Massey, ZEE5 has a power-packed November line-up

ZEE5, India’s fastest growing OTT platform has an exciting November planned for viewers. From original shows to blockbuster movies across languages, there is something for everyone.

The highlight of the month will be the digital premiere of the blockbuster and much talked about ‘Dream Girl’ starring Ayushmann Khurrana on 21st November.

The month kick-started with Tamil original series Police Dairy 2.0. This will be followed by some of the most anticipated Hindi Originals like Love, Sleep, Repeat starring Raima Sen, Anshuman Malhotra, Priyal Gor, Priya Banerjee, Harshadaa Vijay, Teena Singh and Puneesh Sharma which will be streaming on the 7th November 2019; Original Bengali series Bhalobashar Shohor season 2 on 11th November 2019; Virgin Bhasskar on 19th November 2019 and Telugu original series Hawala on the 21st November. The month will end with season 2 of Hindi original ‘Broken but Beautiful’ which will be streaming on the platform on 27th November 2019.

With all the shows and this stellar line-up, ZEE5 has an action packed November planned for viewers.

Bala comes out with a beautiful Love Ballad – Pyaar Toh Tha

Some love stories last a lifetime, others fade away like a receding hairline. But one hopes and one believes that things will go back to the way they used to be. That emotion is at the heart of the latest Bala track, Pyaar Toh Tha.

Composed by Sachin Jigar with lyrics penned by Priya Saraiya, it features the voices of Jubin Nautiyal and Asees Kaur and is picturized on lead pair Ayushmann Khurrana and Yami Gautam.

Encompassing a sea of emotions, Pyaar Toh Tha sees Ayushmann and Yami in a stark departure from the mood we’ve seen them in so far. The comedy gives way to an intense romance, some cute moments and healthy dollops of drama. Jubin and Asees bring the fire to the raging intensity one sees on screen and one cannot help but feel overwhelmed with all the emotions at play. Directed by Amar Kaushik and produced by Dinesh Vijan of Maddock Films, the story of the film is all about a man in deep distress over his baldness.

The song is now available on Sony Music India’s YouTube channel and across all streaming platforms.

Song Name : Pyaar Toh Tha

Movie Name : Bala

Composed by Sachin Sanghvi – Jigar Saraiya

Lyrics by Priya Saraiya

Published By: Sony Music Entertainment India Pvt. Ltd.

Singer : Jubin Nautiyal; Asees Kaur

Actor: Ayushmann Khurrana; Yami Gautam; Bhumi Pednekar

(P) 2019 Sony Music Entertainment India Pvt. Ltd.

From the Film : Bala

Repertoire Owner: SME India Pvt. Ltd.

References for Ayushmann Khurrana’s Look In Bala Were Covertly Picked Up From Real People

The refreshing trailer of the upcoming comic caper – Bala, featuring the powerhouse of talent Ayushmann Khurrana has already got the movie buffs excited and Ayushmann’s realistic look has definitely become the talk of the town. Slated to release on November 7, the film also stars Bhumi Pednekar & Yami Gautam in the pivotal roles.

And the man responsible for the look is none other than the film’s director – Amar Kaushik and his extraordinary skill to cautiously click pictures of random people from the road.  So, hear this bit – As Bala, presented by Jio Studios & Dinesh Vijan’s Maddock Films, deals with the topic of premature balding in men and Ayushmann’s character is seen going through various stages of balding in the film, Amar wanted to ensure that at no point does his look come across as fake. And for this, the dedicated director would actually hit the streets and covertly click pictures of people from behind and then share it with the hair stylist of the film.

Junglee Pictures signs Sanya Malhotra opposite Ayushmann Khurrana for Badhaai Ho

Commenting about it, Amar said, “When a person unfortunately starts losing hair, there is a certain pattern to it. I didn’t want Ayushmann’s character to be gimmicky; the film had to be as authentic as possible. And I wanted to ensure that we don’t goof up the look. So every time I saw someone on the road with this condition, I would sneakily try and click their pictures from behind and share it with the stylist and saying this is how I want the look to be.” Impressive, isn’t it?

Get Ready to groove on Naah Goriye from Bala

Get Ready to groove on Naah Goriye from Bala

Ayushmann Khurrana is all set to amaze us yet again with his spectacular performance in Bala. The movie starring Ayushmann, Yami Gautam and Bhumi Pednekar in the pivotal roles is already talk of the town. After releasing the first song Don’t Be Shy, the makers now unveil the next song titled, ‘Naah Goriye’.

The song features Ayushmann and Punjabi star Sonam Bajwa and they can be seen shaking their leg on singer Harrdy Sandhu’s superhit song Naah.

The foot tapping already popular song at the pubs and clubs will compel you to hit the dance floor this Diwali weekend! Composed by B Praak, the song is penned by Jaani and sung by Harrdy Sandhu.

Jio Studios & Dinesh Vijan present, Bala. A Maddock Films production, directed by Amar Kaushik staring Ayushmann Khurrana, Bhumi Pednekar and Yami Gautam releases on November 7

AndhaDhun title track features murders, mysteries, and music

After the gripping trailer, the makers of AndhaDhun have treated the audience with the quirky title track of the film.

The entertaining track features Ayushmann Khurrana as a blind pianist, while Tabu continues to showcase her grey side with a revolver in her hand while Radhika Apte adds glamour to the song with her smoking hot looks.

Music sensation Raftaar has not only sung and composed but also produced the song for the very first time. With quirky lyrics and funky beats, AndhaDhun makes for an interesting song.

Sharing the song on social media, Ayushmann wrote, “Mystery, murder, music aur ek AndhaDhun track.

AndhaDhun stars celebrated actress Tabu in a pivotal role. The actress will be seen in a grey character once again after Drishyam.

Ayushmann Khurrana who has made a mark with slice of life films in Bollywood is all set to mark his first association with Sriram Raghavan and break the mould.

The film also features Radhika Apte who lately had been getting a lot of appreciation for her work. This will be her second association with Sriram after Badlapur.

Viacom18 Motion Pictures present a Matchbox Pictures production, ‘AndhaDhun’ is directed by Sriram Raghavan starring Tabu, Ayushmann Khurrana, and Radhika Apte is slated to release on 5th October.