With Matka King now streaming on Amazon Prime Video, actress Kritika Kamra is commanding attention for a visually arresting on-screen transformation that has become one of the most celebrated aspects of the series. Her portrayal of Gulrukh, steeped in the distinctive aesthetic of the 1970s, has not only elevated the visual narrative but also earned her the moniker of the ‘Matka Queen’ among audiences.
Kritika’s look in the series Matka King stands as a refined homage to the timeless glamour of legendary icons such as Zeenat Aman, Parveen Babi, Sharmila Tagore, and Rekha. From striking polka-dot ensembles to elegantly draped Parsi sarees, every costume reflects a nuanced understanding of the decade’s sartorial language. The styling feels at once authentic and cinematic, seamlessly reviving the era’s charm while remaining deeply integrated into the storytelling.
What further distinguishes her transformation is the meticulous attention to detail that extends beyond wardrobe. The hair, makeup, and accessories have been thoughtfully curated to capture the effortless sophistication and individuality that defined the 1970s. Statement coiffures, vintage silhouettes, and bold prints come together to create a visual tapestry that is both immersive and evocative, transporting viewers into a richly textured world.
Reflecting on the process, Kritika shared that the journey began with visual references, including an iconic image of Parveen Babi, which set the tone for Gulrukh’s aesthetic. Alongside inspirations drawn from Zeenat Aman, Sharmila Tagore, and Rekha, the team delved into archival imagery of jazz clubs, racecourses, and Parsi social gatherings to ensure authenticity. Costume designer Priyanka Dubey conducted multiple trials, carefully refining every element—from footwear to accessories.
For Kritika, the styling was not merely ornamental but integral to embodying Gulrukh’s poise and personality, ultimately shaping a performance that is as visually compelling as it is emotionally resonant, leaving a lasting impression on viewers and critics alike.
