Vedix, India’s first customized Ayurvedic beauty brand which leverages the power of AI & Ayurveda, offers personalized hair care products to fix all the hair related problems, by designing the product that is just meant for you & your hair. Popular television & film actors like Rupali Ganguly (Monisha Sarabhai of Sarabhai Vs Sarabhai and Anupama), Purab Kohli (Rock On famed Killer Drummer), Barun Sobti of Iss Pyaar ko Kya Naam doon fame, were dealing with acute hair fall have finally managed to address their problem with Vedix personalized hair care regime. All they had to do was answer a few questions and an AI-driven platform matched the right products to their Vikruti (current imbalanced state of doshas). All vedix products are formulated by ayurvedic doctors in accordance with the 5,000 years old ayurvedic wisdom.
Their journey started with Vedix by answering a quick questionnaire — Vedix Personalised Questionnaire or VPQ — which gave them a real time analysis of their hair and skin concerns and the Vedix products that will address them. It is not a secret how busy is actors’ life as they constantly morph into one character from the other which also demands certain physical changes. This leads to a vicious cycle of using chemical laden products which is a demand of their jobs. However, it impacts their skin and hair quality thus leading to problems like hair fall, itchy scalp, dryness, skin pigmentation and early aging. Ayurveda calls it falling out of doshas. Maintaining the balance of all the doshas is the key to stay and look beautiful and healthy. Vedix is the custodian of this tradition as the doctors at Vedix use the 5,000 years old secrets of Ayurveda to design a personalised regimen to deliver maximum efficacy for addressing specific problems impacting your hair and skin.
Here’s what the actors had to say about their experience:
Rupali Ganguly :
Barun Sobti :
Purab Kohli :
Sanjeeda Sheikh:
Jatin Gujarati, Business Head, Vedix, says, “Any number of stressful situations along with the use of chemical & harsh products can trigger hair loss. Hair fall is a collateral damage which no one asks for and is the first thing which shows signs of stress our bodies go through. At Vedix, we believe that Ayurveda if used in the correct proportion can solve all the hair and wellness related problems. We are glad that our customers share great reviews on the brand and support Vedix so strongly by actively recommending it to their peers.”
Vedix offers 100% Ayurvedic products without any harmful chemicals. Its use of Ayurvedic herbs such as Bhringaraja, Brahmi, Amlaki, Yashtimadhu, Datura and many others play an important role in arresting hair fall & dandruff and promoting healthy hair growth. Vedix offers a subscription based service to its customers who are looking to address their skin and hair problems.
The Brand was launched in 2017 by IncNut Digital. Currently, with an ARR of Rs 160 crore, Vedix aims to reach a turnover of Rs 500 crore by 2025.
