Tag Archives: URI: The Surgical Strike

Yami Gautam felicitated by BSF seniors in Amritsar

Actress Yami Gautam is riding high on the success Uri: The Surgical Strike being the year’s first film to mark 100 crores and her second film to churn more than 100 crores over box office post-Kaabil and still counting. Along with her co-actor Vicky Kaushal, Yami too is being extensively applauded for the portrayal of her character of an intelligence officer in the film. Both the actors were also seen attending Republic Day parade at the Wagah parade to pay tribute to the martyr Indian soldiers and to be part of the celebration. The team of Uri along with Vicky and Yami also met the Indian president in Delhi for presenting such a heart-wrenching film.

Recently Yami visited Amritsar for promotions of URI. The BSF regiment in Amritsar upon her visit even gave her a token of appreciation and felicitated for remarkable performance and being a part of the film URI. Yami was truly touched with the kind gesture of the jawans attended the event and received the token of appreciation by the senior officers from BSF.

Yami Gautam becomes the face for WWF and TRAFFIC India’s Super Sniffers campaign

Speaking on this Yami said, “BSF is the first line of defence of our country and it gives me immense pride to have been in between the BSF jawan and witnessed their euphoric celebration of love, happiness and patriotism at the Attari border. I am so overwhelmed and thankful for their appreciation of the movie and for having me in midst them”.

Fans of Vicky Kaushal get to meet their matinee idol through URI: The Surgical Strike’s association with Independent TV

Vicky Kaushal led, URI: The Surgical Strike has forged a unique alliance with leading DTH service brand, Independent TV. While URI: The Surgical Strike has been touted as one of the most bankable films in tinsel town, Independent TV has a strong presence in its domain, which makes the association lucrative for both parties.

The salient features of the brand inherently align itself to the theme of the film and central characters of the film.   Major Vihan Shergill played by Vicky Kaushal Indian Army Commando leading his team to a mission which resonates well with Independent TV and hence the association fructified. Vicky Kaushal’s rising stardom and popularity together with studio support, the deal entails a massive co-branded campaign for their upcoming film ‘URI The Surgical Strike’ which is slated to release Worldwide on 11th January 2019

Kaushal will be seen in this role as a tough and patriotic Indian Army Commando who takes an oath to strike back and finish the enemies- believes in his fighting spirit, pride and honour of the country and Indian Army. Independent TV is India’s one of the leading DTH service provider, a respectable name in its category. The essence of the brand and that of the film’s central character alongside the plot line come alive in this co- branded campaign. In addition, an audience meet and greet between Independent TV and star cast of the film be organised as a part of the association.

Team Independent TV shares their opinion and views, “We are proud to associate with this film not just for its wide reach and rich content. Any film that holds up the country’s history and Indian Defence’s contribution becomes much more than a film. Such films are etched in public memory and have strong archival values even after its theatrical shelf life. We want to associate with relevant content that not just makes business sense but resonates with our brand communication of dishing out avant garde content to every Indian household.

Mr. Vinay Punjabi, MD and CEO, Blue Bang Media, the agency behind envisaging this association said,  “The concept  of the movie motivated us to create a seamless alliance between the film and the brand. A film based on patriotism and respect for Indian Army deserve to go to maximum homes in the country and the brand being a DTH service provider can realise the objective through this alliance . The digital and outdoor campaign is massive which guarantees the maximum exposure to the movie and the vice versa. Such associations are rare to be seen. “

 

Vicky Kaushal said, “This Republic Day spend an evening with our film URI: The Surgical Strike on Independent TV HD DTH. Wishing everyone a Happy Republic Day in advance. “URI: The Surgical Strike” is a blend of emotions and high class action produced by Ronnie Screwvala, starring Vicky Kaushal, Paresh Rawal, Yami Gautam in lead roles. It is an edge of the seat thriller inspired by true events of the terror attack in URI with an extremely talented cast that will keep audiences hooked till the end. The film promises a wide distribution over theatres pan India and a number  territories worldwide.

 

Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment Pvt. Ltd clinched the plum deal, bridging brand Independent TV and versatile entertainer URI: The Surgical Strike.