Tag Archives: The Script Room

The Script Room releases a trilogy of shorts titled QSQT on Humaramovies

As the corona virus crisis continues to upend the entertainment industry, streaming platforms have been entertaining the audience with a lot of new content shot within the confines of the homes. The Script Room, a creative hot shop that focuses solely on audio visual communication has recently created and produced a series of short films titled QSQT (Quarantine Stories of Quarantine Times). The film comprises 3 short stories that capture the woes of free citizens during the harsh lockdown observed by the country to curb Covid-19. QSQT has now released digitally on HumaraMovies.

The three short films within QSQT are named Essentials, Extension and Losing it, stars Vijay Maurya, Sanjay Dadhich, Vishal Capoor, Muskaan Khubchandani, Akashdeep Arora, Chirag Malhotra and Kunal Malhotra respectively. All the three films were scripted, shot, produced remotely and on a skeletal crew at home observing all social distancing norms laid down by the government. Karan Kulkarni has created the title track and casting has been done by Casting Bay.

Ayyappan, Co-Founder, The Script Room says, “This is our latest, jolly project. It’s titled QSQT (Quarantine Stories of Quarantine Times). Thanks to our friend Tushar (Coconut Films) for calling and saying that his brain is getting fried and can we do something exciting. We got the entire team together on Zoom and immediately started jamming on stories. We had a lot of ideas, thoughts and we shortlisted three plots what will be easily executable, given the lockdown constraints. And we clearly stayed away from very serious, social-purpose kind of narratives and chose light-hearted, insightful stories of the lockdown, more true to our personality as The Script Room.”

Watch the short films here:  https://www.youtube.com/playlist?list=PLIWAB7cmHZUtRYbl0oMHoKpa4u5us41eE

Ramsam Co-Founder, The Script Room, says, “We thought we’ll write something that can be shot from home. And instead of writing general stories and shooting during lockdown, we thought we’ll write stories about the lockdown itself. The execution in itself has its own share of ridiculously hilarious stories. Like to begin with casting, it meant not just the cast, but also their house, their willingness to direct themselves, the kind of equipment they have, the speed of their internet to transfer the files. Everything had to be considered. They had to shoot each other, and situations where both of them had to be in the same frame, the camera was placed on a chair, bed, cupboard, books or whatever was available and shoot. And the director was miles away only listening to them talk, and figuring out if it’s ok. It is the shoddiest, crude, organic way of narrating a story, the shaky camera, the bad lighting, the odd angles…it had its own charm. The same reflects in the titling and the music. We kept it raw and intuitive. These may be the stories told with the highest level of restrictions. But we’ve never had greater fun than this.”

He added, “It’s time and we should be grateful that virtual production and filmmaking has become an indirect proponent of social distancing, allowing filmmakers to create full scopes of movies without ever having to cram people onto a production set.”

The Script Room completes one year with 41 films over five brands

Having successfully created over forty ad films across youth brands like Netflix, OYO, Chumbak, Beck’s Ice and Groww, a financial services app, The Script Room, a fast-growing writers hub celebrates its one-year completion amidst lockdown.

A company born out of an enthusiastic and engaged eponymous WhatsApp group, once created by one of the founders, Ramsam as a place to share and discuss writing in advertising and movies has now structured itself as a full fledged company – ‘The Script Room’ as a registered trademark, with offices in Mumbai & Bangalore.

Founded by Rajesh Ramaswamy (Ramsam) whose last job was with Lowe, Bangalore and Ayyappan Raj (Ayyappan), whose last engagement was with Lowe (Unilever Global/Lowe Singapore), The Script Room built itself with a singular focus on writing for audio-visual advertising and content. They strongly believe that great writing is behind every single piece of celebrated content, both branded and unbranded, and the purpose of The Script Room is to celebrate writers and give writing it’s due.

The newly formed entity bagged its first project for Netflix India for a campaign around one of its originals – Selection day. Nine films were shot in one night. The ads appeared sequentially on last year IPL matches. The campaign won the fledgling company the Best Digital Creative Award at Star ReImagine awards. Their second campaign with a series of ten ads titled ‘So, what are you watching?’ for Netflix was on air on last World Cup and was an Effie Finalist.

Speaking about one-year completion, Ayyappan Raj, Founder, The Script Room said, “We don’t have any typical organisational structure as such. We operate more as a writers hub and we spend a lot of time in jamming on what to write before we actually put pen on paper. Since we are a few and we are focussed, we are super conscious of the task, the consumer, limitations of execution and it reflects in the final output, our work. And about completion of first year, it has been a terrific one, extraordinary in all sense.  Ramsam and I started up The Script Room working out of home, added more and more writers, got offices in Mumbai and Bangalore, finished more than 40 ad films, one 30 minute short film (branded content) and with a slate of campaigns in scripting stage and bam! we are back to working from home again! Overall it’s been a fantastic first year, we don’t know if we’re creating something big or something small but we’re having a real good time doing what we’re doing”.

Adding to Ayyappan, Rajesh Ramaswamy said, “We have pulled together some of the best writers in the country, who have been very successful in telling insightful, engaging, crafted-to-perfection audiovisual stories. And we make sure that we write for the brand, for the context, for the budget, for the duration – no artificial colours, no preservatives, no added sugar. 100% pure, handwritten ads that effortlessly do their work. We don’t want to do anything that’s art for art sake and stuff that lies in one corner of the internet. And we have clearly chosen to stay away from other channels of advertising, storytelling is our forte and what better medium than audio-visual to tell your stories?

About one year, I am personally very excited by the spirit of the place and the collective sort of a model that we’re building. ”.

Prior to lockdown, The Script Room had just wrapped up a series of films for Chumbak and Beck’s Ice which are in various stages of production and slated to release in the coming months.