Tag Archives: Simmba

This entry I shall remember for my entire life : Ribbhu Mehra

Ribbhu Mehra who has rose to fame with his role in Yeh Hai Mohabbatein, is quite excited to be a part of one of the most talked about show – My Name Ijj Lakhan on Sab TV. The actor will enter the show tonight and if sources are to be believed the entry is grand, just as you would witness in a movie. Ribbhu Mehra talks with us about his entry, his character and his experience working with such an amazing cast.

Tell us something about your character in the show?

I am playing the character of Arjun Rathod, who is a Senior Inspector. He is a strong headed man and wants to eliminate crime in the city at any cost. He is very focused and calculative and will do anything to get hold of the criminals.  But he has this peculiar habit of remembering something from something, which is what adds an element of humour to the character. I am a cop movie fan like Singham, Khakee, etc. and recently being Simmba, so certainly I loved it and I had a lot of fun portraying Arjun Rathod. I am sure people love me in this new avatar.

We hear it’s a grand entry, in full filmy style, please elaborate.

Well, when we were shooting the introduction scene I didn’t feel that I was shooting for a TV show, I felt as if we are doing a film scene. Appropriate time was taken to shoot the scene and it was done elaborately with minutest details being taken care of. The entire team had lot of fun as we used to play The Simmba movie theme ‘Aala re aala Simmba aala, Police’ while shooting this scene, to get the feel. Everyone just got so involved with the scene that while watching the playback of the scene we were whistling on the sets. My Yeh Hai Mohabbatein entry was also amazing and filmy but this one I shall remember for my entire life. I can’t wait to see it on the silver screen..!

Your experience shooting until now, for this show.

My experience so far has been wonderful; it’s a dream team to work with. Our producers, direction team, creative team, production team, all the co-actors, Sony Sab Channel team, everyone is very supportive towards each other. It’s a pleasure sharing the same screen space with such talented and senior actors from our industry. When you have actors like Shreyas Talpdade, Archana Puran Singh, Parmeet Singh Sethi, Esha Kansara, Sanjay Narvekar, Naaser Husain, Jayesh Thakkar, Kaanchan Pagare, Pawan Singh, Deeksha Kanwal, it is an amazing experience and also it is a laughing riot at times between the scenes.

Sai Estate Consultants Chembur Pvt Ltd partners with SIMMBA, promotes healthy living

One of leading disruptors of the real estate sector, Sai Estate Consultants Chembur Pvt Ltd has partnered with one of the most anticipated movies of the year, Simmba. Known for its innovative marketing & sales strategies, SECCPL will be the preferred brand for the Ranveer Singh & Sara Ali Khan starrer.  As a part of this association, the entire star cast of Simmba including director Rohit Shetty was spotted at the Kris Gethin’s Gym, Chembur, Mumbai.     

Ranveer Singh, Sara Ali Khan,  Sonu Sood, director Rohit Shetty alongside fitness entrepreneur Kris Gethin and Amit Wadhwani, Managing Director of SECCPL shared their take on healthy living, importance of physical activity and making mindful lifestyle decisions. The actors also spilled beans on their experience working on the hit Telegu movie remake and what’s in store for the audience.

Amit Wadhwani, a fitness enthusiast himself said, “Fitness & healthy living is big part of my life. I ran my first Mumbai Marathon in xx year and there is no stopping since. Be it running or exercising it keeps me healthy and fit, and helps me get a strong sense of, calmness and focus which adds value to my professional life as well. SECCPL is delighted to be the preferred brand partner for Simmba which has a director like Rohit Shetty who is unarguably the one of the fittest director in the Indian film fraternity.”

Conventional forms of advertising are now looked at as basic, hygiene factors. Now, it’s all about disruption, which is why getting embedded in entertainment content has become critical for brands. Cinema in country, for the longest time has been a large platform to ignore. It’s one of the most strong tools to drive any message home, approximately,  80-85% of movie goers are 15-35 years old and this is the target audience for most of the brands these days, highlighted Amit Wadhwani on SECCPL being be the preferred brand for the movie, Simmba.

SECCPL is currently associated with several celebrities such as Suniel Shetty and Milind Soman. After changing the game in the Mumbai real estate market, SECCPL is set to venture into the markets of Pune, Bangalore, Ahmedabad and Baroda