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Bhushan Kumar ’s T-Series goes international

India’s most viewed singing star on YouTube Guru Randhawa and global sensation Armando Christian Perez a.k.a. Pitbull have been brought together by Bhushan Kumar for a brand new single, titled ‘Slowly Slowly’ which will release shortly.

The news of this cross cultural collaboration between two immensely popular artistes comes at an important juncture in the Media and Entertainment ecosystem, when all eyes are on the Indian music giant T-Series, who is all set to be crowned the World’s no. 1 YouTube Channel at any point now. In terms of views, T-Series is already the biggest with the highest number of views globally.

With the single ‘Slowly Slowly’ T-Series marks its foray into the international music scene with Pitbull collaborating with T-Series’ most popular artist Guru Randhawa whose single ‘Lahore’ has already crossed 700 million views.

While finer details will be revealed closer to the release, what is known right now is that ‘Slowly Slowly’ was shot in picturesque locations of Miami under the direction of DirectorGifty. The music is produced by DJ Shadow Dubai, MKSHFT, BlackOut, RedMoney & Vee. The video of the song with its high energy undoubtedly promises to be a visual and aural treat for the fans of the two terrific performers.

Pitbull adds “Aah, we can’t wait! Looking forward for ‘Slowly Slowly’ making its way around the world quickly!

An excited Guru says, “I am quite excited to collaborate with Pitbull and the song has turned out good. Pitbull’s contribution on the song adds a magical spin that gives it yet another International twist. It’s a huge step ahead in going global.  This year has been phenomenal with Bhushan Ji’s support and T-Series becoming the most viewed channel in the world , I think this collaboration will set Indian music on global map.”

Elated by the development, T-Series chairman and managing director, Bhushan Kumar says, “This is a huge step forward for us in going global, close on the heels of T-Series becoming the most subscribed channel on global video platform like YouTube. I am excited to present the musical collaboration of these two great performers to the world.”

T-Series now boasts of 71 million subscribers on YouTube, the world’s biggest and most consumed digital video platform. T-Series debuted on YouTube seven years ago, in 2011. The channel, which has a huge catalogue of Indian songs, disrupted the Indian entertainment ecosystem within this short span of time. Besides the main Hindi music/Bollywood channel, T-Series has 28 other channels, which offer content in several other regional languages of the subcontinent.

T-Series, India’s No.1 music and film company, is a multi-product and multi-functional diversified group, having a tremendous track record in the field of music and film production, consistently growing from strength to strength. Over its 30-year history, it has transformed into a 21st century multi-crore media and entertainment conglomerate.

As a leading music label, it has always been at the cutting edge of popular Hindi and regional commercial music. T-Series’ YouTube music channel has been named the No.1 YouTube channel in the world, and is the most subscribed Indian-language YouTube channel in the world. The music company has ventured into acquiring soundtracks and new media IPs across platforms such as mobile, on-line digital, IPTV, FM & satellite radio.

As a leading film studio, T-Series has produced successful and award-winning films such as Tumhari Sulu, Hindi Medium, Sonu Ke Titu Ki Sweety, Raid, Satyameva Jayate among others.  T-Series now produces eight to 10 films annually.

 

T-Series crosses 50 million subscribers on YouTube

T-Series has done it again! The premier music label and also one of the more successful one, achieved the coveted 50 million subscriber base on their popular YouTube channel. It was only recently, in March, 2018, that the music major had touched a figure of 40 million subscriber base on its YouTube channel. Undoubtedly, this is a gigantic leap for T-Series.

On achieving this remarkable feat, Neeraj Kalyan, President, T-Series says, “It really feels good to be at 50 M subscribers position but it also brings greater responsibility to meet higher fan and industry expectations. The journey has not been easy and is a result of sheer hard work and tenacity of team T-Series over the years. Music for us has never been about excel sheets, it’s not a number on a paper. It’s a passion, driven by belief in our content, backing our belief with aggression and passion and this has remained our mantra for years which has led us here. We thank fans of T-Series for their faith in us. I dedicate this milestone to the team spirit of digital and content teams of T-Series.”

Adds Bhushan Kumar, chairperson and managing director of T-Series, “We are delighted to reach this milestone, and would like to say a big thank you to our loyal fans whose love and loyalty has brought us to this position. A special thank you to our in-house digital, content and YouTube team for working diligently and conscientiously in making the T-Series YouTube channel grow at such a brisk pace. We hope to entertain our loyal subscriber base with more music and better content in the days to come.”

The music company, which is equipped with a huge catalogue of songs, set up its own YouTube channel in 2011. In a short span of seven years,T-Series had disrupted the Indian entertainment ecosystem. In January 2017, the YouTube channel had reached a milestone of a 14 mn viewer base. Last year, in December 2017, the label had clocked 27 bn views and a subscriber base of 30 mn. Within a time, the frame of three months, T-Series has been successful in getting another cool 10 mn subscriber. If you do the math, you will see the channel has been gaining over 3mn subscribers a month.

T-Series which is instantly recognized as Bollywood’s go-to music label, has consolidated its position in the market primarily as a music label and for the past one year-and-half is being looked upon as major film studio as well. The success of its films such as Hindi Medium, Tumhari Sulu, Sonu Ke Titu Ki Sweety, Raid and Blackmail among others has only strengthened that position among the trade pundits as well as the lay man.