Tag Archives: Kaushal Joshi

Producer Kaushal Joshi brings SidNaaz together again for an ad campaign

Ever since they did Bigg Boss 13 last year, the chemistry between Sidharth Shukla and Shenaaz Gill has been a favourite with masses. They look like the perfect couple, and producer Kaushal Joshi, who brought them together for the first time after Bigg Boss, in the single Bhula Dunga, vouches for it.

Kaushal Joshi is an entrepreneur turned producer, who used to earlier handle some of the biggest names in showbiz like Bharti Singh, Hina Khan, Krushna Abhishek, Erica Fernandes and Shenaaz Gill. He is quick to spot good talent and has earned the goodwill in establishing an upcoming artist as a brand. After producing the single Bhula Dunga with SidNaaz, Kaushal brings the duo back again!

Sidharth Shukla and Shenaaz Gill will be seen in an ad campaign together. The ad campaign revolves around their crackling chemistry and funny banter (nokjhok) and will also see them dancing together. Bhula Dunga got around 80 million views and Kaushal is hoping the ad will establish these two as promising new faces in the ad world.

He said, “I have handled so many artists and worked in the industry for many years. The last few years have given me the courage to move ahead and get involved with production – singles and ad campaigns. I plan to also produce shows and films in the future. Sidharth Shukla and Shenaaz Gill are wonderful onscreen and people love to watch them together. So, I felt bringing them back together for this ad campaign will only further enhance the brand and establish them as fresh new faces in the ad world. I am sure that this ad campaign will find a connect with masses.”

He also added, “I feel ideas rule the world. Slowly and steadily, one can be part of many creative things in showbiz. I really enjoy working with actors and with production; I hope to make it even bigger.”

Would love to produce a non-fiction TV show: Kaushal Joshi

Kaushal Joshi is a well-known name in the TV industry. He manages the work of popular television faces namely Hina Khan, Bharti Singh and Shehnaaz Gill. Recently, Kaushal added another feather to his cap when he turned producer for music video ‘Bhula Dunga’ featuring Siddharth Shukla and Shehnaaz Gill.

How has been your journey so far?

I feel extremely blessed. The people who been around me have played a significant role in my journey. It’s always teamwork. I could explore more because my team has always supported me. In a short span, with our honesty and dedication, we have become a reputed name in the industry.

You have also turned a producer recently, so how is that experience?

It was an extremely overwhelming experience. I am so glad that my first project as a producer received so much love and appreciation.

What challenges did you face during your journey?

In the industry that we belong, everything is constantly changing and moving very fast. We need to cope up with it or you lose the race. As managing brands (artists) I wouldn’t deny if I’d be saying that I have given my blood, sweat and time.

Who has been your biggest support?

My family. They have always understood me. My profession is extremely demanding and they have always supported me in building my company.

Which celeb has been the best during your course of manager?

All of them. I always say that I am very lucky with my talents. We are like family, in good and bad times, we stick together.

What type of content you would like to produce in the near future?

I am really looking forward to producing a TV show. Non-fiction content for TV has always been my liking. Hopefully, if everything goes well, you will find me doing that very soon.

Which celeb do you wish to manage?

I am already doing that. All the talents that I wanted to manage are with me.