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Music

Bhushan Kumar ’s T-Series goes international

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India’s most viewed singing star on YouTube Guru Randhawa and global sensation Armando Christian Perez a.k.a. Pitbull have been brought together by Bhushan Kumar for a brand new single, titled ‘Slowly Slowly’ which will release shortly.

The news of this cross cultural collaboration between two immensely popular artistes comes at an important juncture in the Media and Entertainment ecosystem, when all eyes are on the Indian music giant T-Series, who is all set to be crowned the World’s no. 1 YouTube Channel at any point now. In terms of views, T-Series is already the biggest with the highest number of views globally.

With the single ‘Slowly Slowly’ T-Series marks its foray into the international music scene with Pitbull collaborating with T-Series’ most popular artist Guru Randhawa whose single ‘Lahore’ has already crossed 700 million views.

While finer details will be revealed closer to the release, what is known right now is that ‘Slowly Slowly’ was shot in picturesque locations of Miami under the direction of DirectorGifty. The music is produced by DJ Shadow Dubai, MKSHFT, BlackOut, RedMoney & Vee. The video of the song with its high energy undoubtedly promises to be a visual and aural treat for the fans of the two terrific performers.

Pitbull adds “Aah, we can’t wait! Looking forward for ‘Slowly Slowly’ making its way around the world quickly!

An excited Guru says, “I am quite excited to collaborate with Pitbull and the song has turned out good. Pitbull’s contribution on the song adds a magical spin that gives it yet another International twist. It’s a huge step ahead in going global.  This year has been phenomenal with Bhushan Ji’s support and T-Series becoming the most viewed channel in the world , I think this collaboration will set Indian music on global map.”

Elated by the development, T-Series chairman and managing director, Bhushan Kumar says, “This is a huge step forward for us in going global, close on the heels of T-Series becoming the most subscribed channel on global video platform like YouTube. I am excited to present the musical collaboration of these two great performers to the world.”

T-Series now boasts of 71 million subscribers on YouTube, the world’s biggest and most consumed digital video platform. T-Series debuted on YouTube seven years ago, in 2011. The channel, which has a huge catalogue of Indian songs, disrupted the Indian entertainment ecosystem within this short span of time. Besides the main Hindi music/Bollywood channel, T-Series has 28 other channels, which offer content in several other regional languages of the subcontinent.

T-Series, India’s No.1 music and film company, is a multi-product and multi-functional diversified group, having a tremendous track record in the field of music and film production, consistently growing from strength to strength. Over its 30-year history, it has transformed into a 21st century multi-crore media and entertainment conglomerate.

As a leading music label, it has always been at the cutting edge of popular Hindi and regional commercial music. T-Series’ YouTube music channel has been named the No.1 YouTube channel in the world, and is the most subscribed Indian-language YouTube channel in the world. The music company has ventured into acquiring soundtracks and new media IPs across platforms such as mobile, on-line digital, IPTV, FM & satellite radio.

As a leading film studio, T-Series has produced successful and award-winning films such as Tumhari Sulu, Hindi Medium, Sonu Ke Titu Ki Sweety, Raid, Satyameva Jayate among others.  T-Series now produces eight to 10 films annually.

 

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Nawabzaade trailer packs a punch

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After the stupendous response to the recreated version of Guru Randhawa’s High Rated Gabru, picturised on Varun Dhawan and Shraddha Kapoor in Nawabzaade, expectations have naturally risen for the unveiling of the trailer of Nawabzaade.

From the trailer, it is evident that Nawabzaade is a vibrant, romantic comedy about three male friends who try to woo the same girl, often giving rise to hilarious situations.

The film directed by Jayesh Pradhan is produced by Lizelle D’souza and Mayur K Barot. It stars actors from ABCD 2 — Dharmesh Yelande, Raghav Juyal and Punit J Pathak. Debutante Isha Rikhi plays the female lead in the film. Senior actors Vijay Raaz and Mukesh Tiwari support the main cast in adding a mean twist to the plot. Actor Zakir Hussain would also be seen in an important role in the film.

The trailer also gives you a sufficient glimpse of the excellent chemistry shared by the film’s lead cast, the main reason why debutant director Pradhan felt he could pull off this romantic comedy.

What also cannot be missed in the trailer is the rumbustious musical score as already witnessed through the High Rated Gabru song. A somewhat passing peek of Mummy Kasam also promises that this song too has got chartbuster written all over it.

Director Jayesh Pradhan says, “I am excited but also a bit nervous as this is my first film. I was about to start my directorial journey with a short film. It was Remo sir who gave me the confidence and encouraged me to take the leap with a full length feature film. I have been assisting Remo D’Souza for a long time. I have known the three boys from the time they were working on Dance India Dance. I felt that doing a romantic comedy with them would be the right thing because I was confident that they would be able to take it to another level.”

Producer Lizelle adds, “Nawabzaade, my first film as a producer has shaped up really well. The chemistry between the film’s lead players is electrifying and you will see that in the trailer also. It’s a fun film which youngsters will love.”

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T-Series’ High Rated Gabru, picturised on Varun Dhawan and Shraddha Kapoor is out

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After Suit Suit (Hindi Medium), Banja tu raani (Tumhari Sulu) and Patola (Blackmail), viewers will get to see T-Series artist Guru Randhawa’s song in the forthcoming film Nawabzaade, directed by Jayesh Pradhan. The film’s cast includes the actors from ABCD 2, Dharmesh Yelande, Raghav Juyal and Punit Pathak.

Grooving to the popular Punjabi track will be young heartthrob Varun Dhawan and the beautiful Shraddha Kapoor, who we had last seen together in ABCD 2. The song which has been shot in a Mumbai studio has been choreographed by Remo D’Souza.
The original song by Guru has already crossed more than 400 million views on YouTube and is expected to soar further with its presence in a Bollywood film.

Speaking about being part of this special song, Varun informs, “Having worked with Raghav, Punit and Dharmesh, I know them to be very talented boys. When I heard Remo sir was doing a film with them I knew I had to be part of it in some way. So when this song came up, Shraddha and I decided to feature in this special video.” He adds, “It was a lot of fun, sharing screen space with Shraddha again. We are very comfortable with each other and High Rated Gabru is already a chartbuster.”

Shraddha says she too did not want to miss the opportunity of re-uniting with the ABCD 2 team. “I was all charged to work again with Remo sir, Varun and a few others from the ABCD 2 gang. When I got to know that we are going to be shooting a video for High Rated Gabru, I got even more excited because the song is fantastic and so loved. The whole experience of shooting it was fun. I felt nostalgic,” Shraddha chirps unable to hold back her excitement.

Bhushan Kumar of T-Series adds, “I am sure this song is now going to go on a different level. Varun and Shraddha had developed a fantastic camaraderie with the actors of ABCD 2. So it was not surprising that they agreed to be part of this video.”
Remo D’souza who has choreographed the special video maintains, “It was heartening to see that, Varun and Shraddha were so accommodating to give what it takes to make this number extraordinary. I am glad we could do this for my protégés from ABCD2. It will help to create a buzz around Nawabzaade.”

On his song being included in a Bollywood film Guru adds, “This is my third song being picked for a Bollywood film after songs in ‘Hindi Medium’ and ‘Tumhari Sulu’. It’s an exciting period for me as I am getting to work with a lot of new people. Varun Paji has been very fond of my original song and he suggested the same to the makers. I was all charged when I heard that we are recreating the song with Varun Paji, I’ve always been waiting for that. We have tried to maintain the vibe of the song with a few improvisations. I’m thankful to Bhushanji, Varun, Shraddha for such an amazing experience. I hope this version of High Rated Gabru with Shraddha and Varun’s power-packed dance moves receives as much love from the audience as the original track did.”

The song has released on YouTube today.

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T-Series crosses 50 million subscribers on YouTube

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T-Series has done it again! The premier music label and also one of the more successful one, achieved the coveted 50 million subscriber base on their popular YouTube channel. It was only recently, in March, 2018, that the music major had touched a figure of 40 million subscriber base on its YouTube channel. Undoubtedly, this is a gigantic leap for T-Series.

On achieving this remarkable feat, Neeraj Kalyan, President, T-Series says, “It really feels good to be at 50 M subscribers position but it also brings greater responsibility to meet higher fan and industry expectations. The journey has not been easy and is a result of sheer hard work and tenacity of team T-Series over the years. Music for us has never been about excel sheets, it’s not a number on a paper. It’s a passion, driven by belief in our content, backing our belief with aggression and passion and this has remained our mantra for years which has led us here. We thank fans of T-Series for their faith in us. I dedicate this milestone to the team spirit of digital and content teams of T-Series.”

Adds Bhushan Kumar, chairperson and managing director of T-Series, “We are delighted to reach this milestone, and would like to say a big thank you to our loyal fans whose love and loyalty has brought us to this position. A special thank you to our in-house digital, content and YouTube team for working diligently and conscientiously in making the T-Series YouTube channel grow at such a brisk pace. We hope to entertain our loyal subscriber base with more music and better content in the days to come.”

The music company, which is equipped with a huge catalogue of songs, set up its own YouTube channel in 2011. In a short span of seven years,T-Series had disrupted the Indian entertainment ecosystem. In January 2017, the YouTube channel had reached a milestone of a 14 mn viewer base. Last year, in December 2017, the label had clocked 27 bn views and a subscriber base of 30 mn. Within a time, the frame of three months, T-Series has been successful in getting another cool 10 mn subscriber. If you do the math, you will see the channel has been gaining over 3mn subscribers a month.

T-Series which is instantly recognized as Bollywood’s go-to music label, has consolidated its position in the market primarily as a music label and for the past one year-and-half is being looked upon as major film studio as well. The success of its films such as Hindi Medium, Tumhari Sulu, Sonu Ke Titu Ki Sweety, Raid and Blackmail among others has only strengthened that position among the trade pundits as well as the lay man.

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T-Series wins top honours at 63rd Filmfare Awards

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The 63rd Filmfare Awards proved to be a night of high glitz, glamour and achievement. T-Series films Tumhari Sulu and Hindi Medium achieved the remarkable feat of taking home three top film awards.

Hindi Medium, bagged the Filmfare Award for Best Film. A quirky social comment on the education system, Hindi Medium was jointly produced by T-Series’ Bhushan Kumar and Maddock Films’ Dinesh Vijan.

T-Series had more reason to feel elated when Vidya Balan won the Best Actor (Female) Award for Tumhari Sulu, jointly produced by T-Series and Ellipsis Entertainment. Jagga Jasoos, which won Best Music Album was also released under the T-Series music label.

T-Series chairman and managing director Bhushan Kumar says, “We are overwhelmed with the recognition Hindi Medium received at the Filmfare Awards last night. We are also delighted at Vidya Balan’s win for Tumhari Sulu and Irrfan Khan’s for Hindi Medium. Working with committed actors is a huge blessing.”

Our joint producers Tanuj Garg, Atul Arun Kasbekar and Dinesh Vijan deserve equal credit for bringing these remarkable and thought provoking stories to the audience. We hope to continue to produce engaging content like Hindi Medium and Tumhari Sulu in days to come.”