Tag Archives: Gifty

Music

Surprises on its way for Pitbull and Guru Randhawa by Director Gifty

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Director Gifty is full of surprises! In the recent shoot of his new song with Pitbull and Guru he surprised the whole crew.

They were shooting in an exotic location in Miami. The story line of the song is of a party theme where Pitbull and Guru Randhawa are shown to be enjoying themselves together.

As a normal day follows cast and crew went on shooting on multiple party set ups. The schedule was tight for the crew, not a minute to spare.

Whereas, Director Gifty had something else planned for them. He wanted his crew to relax and enjoy remaining days in Miami.

He arranged a setup that turned out be a real party by the night with friends!

Pitbull and Guru were taken by surprise and forgot about all the tiring shoot they had over the whole day!

This changed the whole mood of the entire team and they really had time of their life in Miami.

In conversation with Director Gifty  he mentions, ” I am working with the two most energetic people in the industry of two different countries. It was a day where we finish shooting our song, we had only few days left in Miami. I had been planning a surprise party for days keeping it quite so that even the crew members do not know what’s been cooking behind their backs. It was a sight to see when Pitbull and Guru realised they have been surprised and they were so happy when they were surrounded by their friends. It is a day that I am going to cherish the most!”

Now that’s the new charismatic director for you folks who knows how to take care of his entire unit.

Music

Bhushan Kumar ’s T-Series goes international

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India’s most viewed singing star on YouTube Guru Randhawa and global sensation Armando Christian Perez a.k.a. Pitbull have been brought together by Bhushan Kumar for a brand new single, titled ‘Slowly Slowly’ which will release shortly.

The news of this cross cultural collaboration between two immensely popular artistes comes at an important juncture in the Media and Entertainment ecosystem, when all eyes are on the Indian music giant T-Series, who is all set to be crowned the World’s no. 1 YouTube Channel at any point now. In terms of views, T-Series is already the biggest with the highest number of views globally.

With the single ‘Slowly Slowly’ T-Series marks its foray into the international music scene with Pitbull collaborating with T-Series’ most popular artist Guru Randhawa whose single ‘Lahore’ has already crossed 700 million views.

While finer details will be revealed closer to the release, what is known right now is that ‘Slowly Slowly’ was shot in picturesque locations of Miami under the direction of DirectorGifty. The music is produced by DJ Shadow Dubai, MKSHFT, BlackOut, RedMoney & Vee. The video of the song with its high energy undoubtedly promises to be a visual and aural treat for the fans of the two terrific performers.

Pitbull adds “Aah, we can’t wait! Looking forward for ‘Slowly Slowly’ making its way around the world quickly!

An excited Guru says, “I am quite excited to collaborate with Pitbull and the song has turned out good. Pitbull’s contribution on the song adds a magical spin that gives it yet another International twist. It’s a huge step ahead in going global.  This year has been phenomenal with Bhushan Ji’s support and T-Series becoming the most viewed channel in the world , I think this collaboration will set Indian music on global map.”

Elated by the development, T-Series chairman and managing director, Bhushan Kumar says, “This is a huge step forward for us in going global, close on the heels of T-Series becoming the most subscribed channel on global video platform like YouTube. I am excited to present the musical collaboration of these two great performers to the world.”

T-Series now boasts of 71 million subscribers on YouTube, the world’s biggest and most consumed digital video platform. T-Series debuted on YouTube seven years ago, in 2011. The channel, which has a huge catalogue of Indian songs, disrupted the Indian entertainment ecosystem within this short span of time. Besides the main Hindi music/Bollywood channel, T-Series has 28 other channels, which offer content in several other regional languages of the subcontinent.

T-Series, India’s No.1 music and film company, is a multi-product and multi-functional diversified group, having a tremendous track record in the field of music and film production, consistently growing from strength to strength. Over its 30-year history, it has transformed into a 21st century multi-crore media and entertainment conglomerate.

As a leading music label, it has always been at the cutting edge of popular Hindi and regional commercial music. T-Series’ YouTube music channel has been named the No.1 YouTube channel in the world, and is the most subscribed Indian-language YouTube channel in the world. The music company has ventured into acquiring soundtracks and new media IPs across platforms such as mobile, on-line digital, IPTV, FM & satellite radio.

As a leading film studio, T-Series has produced successful and award-winning films such as Tumhari Sulu, Hindi Medium, Sonu Ke Titu Ki Sweety, Raid, Satyameva Jayate among others.  T-Series now produces eight to 10 films annually.

 

Music

Director Gifty shoots nonstop for Guru Randhawa’s next single in Toronto

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We all know how it is purely magic when Director Gifty works with Guru Randhawa as they shoot melodious and peppy singles. Well, all fans of Guru should rejoice as Director Gifty is currently shooting in Toronto for Guru’s latest single Downtown featuring Guru and actress Delbar Arya in it. While Director Gifty is someone who has shot extremely stylish videos with Guru earlier, for this too, he is not leaving any stone unturned.

Director Gifty travelled to Toronto and shot nonstop for the song without taking the jet lag into account. It is a wonder how both do not think of sleep and just focus on coming out with a single that will enthrall viewers. Guru also had to shoot for it and finish the work fast as he had to come back for the shoot of his ongoing music reality show in India. Ask Director Gifty about it and he says, “Our songs and the videos have crossed the 100 million mark many times. And, therefore, to keep this happening again, I feel it is important to not think of the timelines of different countries and continuously focus on good work. I am sure that Downtown will be a big hit as Guru has performed well and we are both dedicated to the job.”

Recently, ‘Ishare Tere’, Guru’s single was shot by Director Gifty again and the song has already caught up with the young crowds. They decided to shoot the video and Guru who was travelling on an India tour came back to shoot for it because Director Gifty wanted that he only feature in it. Guru shot for the video continuously for 20 hours and then decided to leave. Since the song did so well on the charts, Guru was persistent at giving this his best, and making it a video that people will always remember.

Music

Director Gifty creates magic with Guru Randhawa’s latest song

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When your minds match, you make magic. And that’s what happens when Director Gifty works with popular singer Guru Randhawa.

Director Gifty and Guru Randhawa have earlier too worked on many singles and they have connected hugely with masses. While everyone knows Guru and his music, the mastermind behind the videos (most of them) is Director Gifty, who shots these videos so well, that they become intent hits.

‘Ishare Tere’, Guru’s recent single was shot by Director Gifty again and the song has already caught up with the young crowds. They decided to shoot the video and Guru who was travelling on an India tour came back to shoot for it because Director Gifty wanted that he only feature in it. Guru shot for the video continuously for 20 hours and then decided to leave. Since the song did so well on the charts, Guru was persistent at giving this his best, and making it a video that people will always remember.

The song has crossed the 100 million mark and both Director Gifty and Guru are rejoicing over it. Director Gifty says, “When I get to know that people love the songs and the videos, it feels nice as the whole effort gets paid by audience’s appreciation. This song is my favourite and I am not being diplomatic here. Also, Guru is very hard-working. Even after travelling, he was ready to shoot so long for the song and had a positive attitude about improvisations on it. That’s what I like about Guru. I have directed Guru Randhawa in ‘Made in India’ and ‘High Rated Gabru’, ‘Lahore’ and we work well together. He has a great understanding of what I perceive about each video.”

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Shahid and Kiara helped Director Gifty to complete the shoot of the iconic song ‘Urvashi’

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Director Gifty has added another feather to his cap. The talented director who is a genius in directing singles is currently shooting with Shahid Kapoor, for the iconic 90s song Urvashi from Prabhudheva’s Tamil romcom Kadhalan with Kiara Advani. While the song is composed and sung by Yo Yo Honey Singh, the video is currently being shot by Director Gifty in Mumbai.

The shooting took place under extreme heat conditions in the basement of the Indiabulls building in Parel. In addition to the humidity and suffocation in the basement low level area, there were the bright lights and smoke to add to the ambience of the song. Director Gifty said, “Being a director it was a challanging conditions for me to complete the sequence in the given time. When I explained the situation to my artists Shahid and Kiara without throwing any attitude decided to shoot the whole sequence without taking any break so that the entire unite could wrap up the sequence and take a good break in the next location which was was setup in filmcity.”

Asked him why he chose a newbie like Kiara to dance with an ace dancer like Shahid and he says,  “Kiara was great in MS Dhoni. She has that raw innocent appeal about her,  which clicks with audiences. She is also new and audiences will be surprised  to see her match steps with Shahid.  As for Shahid he is an accomplished  dancer and has delivered chart busters for Prabhudheva songs.  So who better than him?”

Director Gifty has directed a variety of singles with many popular singers and actors from Bollywood. With the song Urvashi,  he has only made another step towards connecting hugely with masses.  He adds,  “I just focus on good work. Directing the popular Urvashi song is my effort towards remembering the talented Prabhudheva and making it even further recreate memories for audiences.”

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Director Gifty and Guru Randhawa all set to break their previous records with ‘Made in India’!

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There is a constant buzz in the industry about the upcoming song ‘Made in India’ as it is meant to be a reunion of renowned Director Gifty and Guru Randhawa. The duo who gave us hits like Lahore and High rated Gabru are all set to break all the records with their next collaboration ‘Made in India’ which is going to release on 6th June 2018.

Though ‘Made in India’ is a single and not part of any film, the makers are sure to break their previous record of ‘Lahore’ which crossed 400 millions in a very short time being a non film song.

When asked Director Gifty about the same, he said “Finally the song is going to get released on 6th June and I am very excited. I hope that we receive more love and appreciation from our viewers and break all our previous records with ‘Made in India’. The project is very close to me and Guru as it is our most promising collaboration and we wish to come with more”.

‘Made in India’ is DirectorGifty and Guru Randhawa’s third collaboration. They have shot this song across the beautiful locations in Milan like Duomo Di Milano and Lecco city.

We wish the duo all the best!!