Tag Archives: Bigg Boss 13

Producer Kaushal Joshi brings SidNaaz together again for an ad campaign

Ever since they did Bigg Boss 13 last year, the chemistry between Sidharth Shukla and Shenaaz Gill has been a favourite with masses. They look like the perfect couple, and producer Kaushal Joshi, who brought them together for the first time after Bigg Boss, in the single Bhula Dunga, vouches for it.

Kaushal Joshi is an entrepreneur turned producer, who used to earlier handle some of the biggest names in showbiz like Bharti Singh, Hina Khan, Krushna Abhishek, Erica Fernandes and Shenaaz Gill. He is quick to spot good talent and has earned the goodwill in establishing an upcoming artist as a brand. After producing the single Bhula Dunga with SidNaaz, Kaushal brings the duo back again!

Sidharth Shukla and Shenaaz Gill will be seen in an ad campaign together. The ad campaign revolves around their crackling chemistry and funny banter (nokjhok) and will also see them dancing together. Bhula Dunga got around 80 million views and Kaushal is hoping the ad will establish these two as promising new faces in the ad world.

He said, “I have handled so many artists and worked in the industry for many years. The last few years have given me the courage to move ahead and get involved with production – singles and ad campaigns. I plan to also produce shows and films in the future. Sidharth Shukla and Shenaaz Gill are wonderful onscreen and people love to watch them together. So, I felt bringing them back together for this ad campaign will only further enhance the brand and establish them as fresh new faces in the ad world. I am sure that this ad campaign will find a connect with masses.”

He also added, “I feel ideas rule the world. Slowly and steadily, one can be part of many creative things in showbiz. I really enjoy working with actors and with production; I hope to make it even bigger.”