Excel Entertainment to foray into television. Ritesh Sidhwani and Farhan Akhtar who have completed a decade of path breaking cinema, having started with the coming-of-age delight ‘Dil Chahata Hai’, will now foray into television.
This producer-duo who recently tasted super-success with ‘Zindagi Na Milegi Dobara’, have apparently been working with a team of writers for nearly six months creating something different for the idiot box.
Like the cinema they make, they feel there is huge potential in the television space to create something new.
Farhan and Ritesh will do a mega game show, something the entire family can participate in. It’s going to be very high on Edutainment- yes educating and entertaining. And at the same time also be an emotionally enriching experience. Also because of the goodwill these two share with the biggest names in the industry from Aamir, Shah Rukh to Hrithik, the game show will have the who’s who from our industry and some popular sportsmen as well.
When asked about their television programme, Ritesh Sidhwani confirms, “Yes Farhan and I both feel that content on TV has huge potential. Television content is constantly evolving and we are excited to be entering TV at this point with a show which we feel the entire family can sit together and watch.”