Reliance launched “Jio Drive-In”, the India’s first permanent rooftop drive-in theater, at Jio World Drive in BKC, Mumbai. It will be operated and managed by PVR Ltd, India’s largest film exhibition company.
Built on the site of India’s first drive-in cinema, Jio Drive-In brings back the nostalgia of watching movies under the stars in the comfort of your car. This iconic, 290 car, open air rooftop cinema is now open from 5th November with screening of the much awaited ‘Sooryavanshi’ at the recently launched retail precinct, Jio World Drive.
Darshan Mehta, CEO, Jio World Drive, commented on the opening, “Jio Drive-In theater is a tribute to the city of Mumbai, and its love of movies. Built on the same location as Mumbai’s first iconic drive-in theater in 1977, the theater will provide the charm and nostalgia of the past with a technological upgrade that is reflective of current times. In a sense, this will be the first drive-in experience for many people from the current generation and we hope to make it one that is enthralling; and continues to fuel Mumbai’s love affair with the movies.”
Jio Drive-In Theater, operated by PVR, powered by Christie RGB Laser Projection for ultimate brightness and boasting the largest screen, will ensure a captivating and sensational visual experience. It will bring sound enhancement by broadcasting the soundtrack over FM signal through the sound system installed in the car to provide the guests with an unparalleled cinematic experience.
Inspired by the entertainment capital, Las Vegas, the glamour and glitz of the Jio Drive-In will be complimented with themed food trucks and F&B options creating ‘one-of-its-kind’ experiences that are sure to make this into an iconic landmark for the city of Mumbai.
Mr. Ajay Bijli, Managing Director and Chairman, PVR Ltd, said, “2020 brought a ubiquitous slowdown to the entertainment industry. But with 2021 we can see the tide changing and stay hopeful for better days to return with the enormous pent-up demand to watch movies on the big screen. At PVR, during unprecedented times, we have focused on three R’s – Rescue, Revive and Reinvent. Today, as we introduce Jio Drive-in theater in Mumbai, we are happy to welcome back our patrons to a concept redesigned and revived for our audience. Congratulations to our partners and the PVR family to diligently work towards our motto of offering world-class experiences to the patrons with this new opening.”
The entire customer journey will be contact less to provide a seamless and hassle-free experience starting from booking tickets to availing F&B offerings. Guests can pre-book tickets and F&B on PVR app and BookMyShow. Priced one thousand two hundred rupees onwards, the tickets are for each car with up to 4 people per car. The booking system offers various flexible options, including the maximum capacity of viewers per car. Jio Drive-In will run two shows every evening.
