Reaching an all time high, the ode to Sachin Tendulkar by Boost and Dhanush has created a record within the first week of its launch. The anthem is the most viewed video on You Tube in India, this week. The Boost Dhanush tribute song has become the talk of the town, thereby setting all new standards for viral marketing. The Boost anthem has received a Silver Trending Medal from YouTube for gaining huge attention over the last week and is currently seeing exceptional growth in viewership.
Commenting on the same, Jayant Singh, Marketing Director, GlaxoSmithKline Consumer Healthcare says, “We’ve had an exciting journey for more than two decades with Sachin as our brand ambassador and this anthem is our tribute to the invaluable relationship that we share. We are thrilled to see the overwhelming response for the anthem and are thankful to all the viewers in extending their support to us in our salute to Little Master. It is the first social media campaign that was launched by GSKCH and has reached its 3 week target in just 3 days with 4 million views in just 10 days of its launch! It’s a phenomenal response and has set a new record in online marketing.”
The Master Blaster, Sachin Tendulkar said, “I am grateful to the entire nation for believing in me and loving me so much. I would like to convey a special thanks to Boost and Dhanush for making this anthem and I am humbled by the gesture. I have a very special relationship with Boost and it goes back more than two decades. I have heard the song by Dhanush and it is definitely peppy and entertaining. I am overwhelmed by endless support shown by everyone. The song is a great motivation for me to go out, play better and make my country and its people proud.”
The anthem celebrates Sachin’s undying dedication and stamina for the game. Dhanush, also an ardent fan of Sachin and the game, together with Boost has created a masterpiece for the Master Blaster himself. The anthem has received the maximum viewership on Youtube, growing twice as fast to reach 1 mn as Kolaveri Di in the past.