India’s fastest growing fashion brand, Jashn, ushers in the New Year with an exclusive calendar shot exclusively in Egypt featuring its brand ambassador Celina Jaitly. This Calendar is launched by Ms. Celina Jaitly herself along with Mr C.K. Jashnani, Chairman- Jashn, Mr. Adel El Masry- Director Egypt Tourism, India, Mr. Medhat Nabil, GM, Egypt Air, and Mr. Xavier Cappelut, GM Novotel, Juhu Beach, Mumbai in the presence of Mr. Rahuul Jashnani Managing Director Jashn.
With the start of the new decade, the Calendar 2011 and the campaign has also ushered another first in the chapter of Jashn—from this year Jashn goes international, with Egypt, with a culture and civilization as ancient as India’s own, being the perfect choice as a destination. The calendar features, the truly modern Indian fashionista, a daring diva, Celina Jaitly modelling the latest designer collection from Jashn at historic locations of Egypt.
“With fabulous locations, amazing sites and a culture and civilisation steeped in history and tradition, there are so many links between India and Egypt that the making of the Calendar 2011 itself became something of an unforgettable experience for all at Jashn”-Rahuul Jashnani.
Staying true to her commitment as brand ambassador of the uber fashionable brand, Celina Jaitly Bollywood’s most fashionable young diva, returns to usher in the New Year in several sensual modes, flaunting the latest collection of Jashn designer sarees in month after month posing at some of the most ancient tourist sites in the world, in Egypt.
“The Jashn range for the calendar has been exclusively designed with a modern touch to every creation, creating a heady fusion of fabric—velvets, tissues, brocades blending with crepes and prints, bold borders in Zardozi motifs with antique sequins highlights, Parsi floral runners, and embroidered highlights suit the classic sophistication of ladies with an eye for style. The colours, in keeping with the festive feel are rich and bold, ranging from deep blue and cobalt to emerald green and vermillion, aqua and mid-night blues, maroon and crimson, burgundy and sea green, deep purple and gold- striking and attention seeking, created especially for women keen to ensure their Saree makes for as much a style statement as the latest Parisian gown.”- Mr. C.K.Jashnani
Starting at the Pharaonic Village—the most precise replica of the golden days of Pharaonic Egypt, the Jashn 2011 calendar embarks on a fascinating journey to the past. Walking tall amidst these haloed portals, Celina flaunts a collection as timeless and as awe inspiring as the ancient pyramids of Egypt, drawing curious, envious and flattering looks from bystanders as she glides through the perfectly crafted entrances, an elegant figure standing tall against a backdrop of eye-catching hieroglyphics, like an ancient Nefertiti!
“Wrapped in the sensuous Indian saree for a photo shoot in the winter breeze of Cairo, Celina surely spiced up the entire campaign. Celina, the ambassador for Jashn sarees and Egypt tourism somewhere strikes an emotional chord binding both of them for the shoot at Cairo as both the countries are so alike in terms of culture and tradition”- Adel El Masry.
In frame after frame she mesmerizes, draped in the finest fabric—delicate nets, classic crepes, traditional Kanjivarams and digital drapes. The hustle and bustle of Cairo’s busiest souks has not been missed either –the Khan El Khalili market amidst busy lanes and bustling bazaars full of smoking Samovars and bubbling sheeshas, beckoning one and all to be one with the life stream of Cairo’s nightlife.