Star singer Sonu Nigam joined hands with BIG Digital the digital arm of Reliance Broadcast Network Ltd and 92.7 BIG FM. to announce the release of his Marathi chant called “Kushal Chapalgati Nachtati Ganpati” which will be released as a single by BIG Digital at R Mall, Mulund where the Ramky BIG Green Ganesha has been installed. This chant will be the opening track of the album ‘Ganesh Stuti’ which will be part of Sonu Nigam’s own music label named I BELIEVE MUSIC which he will be launching shortly.
At the occasion Sonu conducted the Maha Aarti of the Eco friendly Ganesha (made entirely of paper mache) following which he sang the above track for his fans who had gathered in huge numbers. All of them were left spellbound by his heartfelt rendition. He also sent out an earnest appeal to his fans to be sensitive to the environment while celebrating the festival.
What made the occasion really special was the fact everyone felt that there was an urgent need to create awareness on the importance of celebrating this festival in an Eco Friendly fashion, an initiative 92.7 BIG FM has been closely involved with for the last 3 years. Commenting on the occasion, Mr. Soumen Ghosh Choudhary, Executive VP & Business Head, BIG Digital & 92.7 BIG FM said, “We are very proud and honored to release Sonu’s chant in Marathi as a single through BIG Digital. Our radio station 92.7 BIG FM will be the first to air this chant for listeners. We also want to take this opportunity to wish Sonu all the very best for the new music label I BELIEVE MUSIC which he plans to launch shortly.”