B4U Hits a Hat-trick

B4U Network, popularly known for its Bollywood Music and Movie channels, recently launched B4U Kadak as its premium offering in the Hindi Movie Genre & B4U Bhojpuri in the Bhojpuri Movie Genre. Now in a spectacular feat, both the newly launched channels, B4U Kadak and B4U Bhojpuri, along with B4U Music, have been rated No. 1 in their respective genres as per the BARC report of Week 32. Considering that B4U Kadak and B4U Bhojpuri were launched in May this year, the achievement becomes even more significant.

B4U Kadak is a Hindi Movie Channel targeted at Urban and Rural audiences in the HSM market with a bank of popular Bollywood & South Indian dubbed movies with a promise to offer 101 World Television Premieres. Most of these premieres are “Original blockbusters” and “Award Winning Films”.B4U Kadak is leading with a huge margin with 553 million impressions followed by the closest competitors Sony Max at 393 and Star Gold at 358 million impressions respectively. The unique strategy of offering south Indian films (Tamil, Telugu, Kannada, Malayalam) dubbed in Hindi has resulted in an audience experience which is both engaging and rich.

Hindi Movie Channels Impressions in Millions (week 32, 2019)
B4U KADAK 553
Zee Cinema 397
Sony MAX 393
STAR Gold 358
&pictures 221
Movies OK 217
B4U Movies 204
Sony MAX 2 165
Zee Bollywood 160
Colors Cineplex 148
UTV Action 123
UTV Movies 116

*Source: BARC Week 32 (2019): Impressions in millions in HSM (U+R) on NCCS 2+ ABC

B4U Bhojpuriis a Bhojpuri Movie Channel, and it is a unique offering for the audience with a premium packaging unseen in the Bhojpuri genre. As a content mix, B4U Bhojpuri is offering audiences a mix of devotional songs, festive programming during cultural events like Chhatt, Navratri, Diwali and Holi. There’s also the promise of offering 2 WTP’s (World Television Premieres) for Bhojpuri audiences every week which is an unmatched offering by any other channel in the HSM market.

Bhojpuri Movie Channels Impressions in Millions (week 32, 2019)
B4U Bhojpuri 63
Bhojpuri Cinema 58
Big Ganga 46
Bhojpuri Dhamaka DISHUM 13
Dabangg 12

*Source: BARC Week 32 (2019): Impressions in millions in Bihar/Jharkhand (U+R) on NCCS 2+

B4U Music, the flagship channel of B4U Network which has entertained audiences with Bollywood Music Content for the last 20 years, still rules the hearts of the Hindi speaking masses. B4U Music through its melodious content from 90’s, 2000’s and contemporary mix of songs appeals to the young generation of both urban and rural audiences which has become loyal to the channel because of its right pick and programming. B4U Music has led the category in the past 4-week average as the No.1 music channel in the genre. This week too B4U Music has won the audiences hearts with its offering.

Hindi  Music  Channels Impressions in Millions (week 32, 2019)
B4U Music 50
9XM 46
Mastiii 35
MTV Beats 34
Sony MIX 31
9X Jalwa 25

*Source: BARC Week 32 (2019): Impressions in millions in HSM (U+R) on NCCS 2+