Success is defined by the journey, not by the destination. However, it is important that individuals use the right tools to guide them on that journey. This is the mindset with which award-winning filmmaker and entrepreneur, Rohit Gupta has created his new platform – Film Festivals To Go™ (FFTG); a New York-based international film festivals marketing and distribution company, which offers a wide range of consulting services to independent filmmakers to help them realize the full potential of their productions at film festivals the world over.
Every movie maker’s journey begins with the word ‘action’, but once the movie is completed, independent filmmakers may not know what to do next. The world of film festivals is an integral part of a film’s marketing journey, but filmmakers are often unsure about their films qualifying for the major festivals such as Sundance, Berlin, Tribeca and Cannes. They usually retract from the very thought of spending a vast amount of time and effort in preparing a marketing plan. They often enter their films at festivals without much thought; an effort that has a huge possibility to have impact. Such an unenthusiastic approach often leads to a film getting lost in the maze and being dead on arrival.
According to Rohit, “A movie is made only once and exists till eternity, hence it’s helpful to ensure that the makers do all they can to maximize their resources, firstly in creating it and then to gain exposure. There are no shortcuts. It’s about having a long-term vision and building a sustainable brand.” He adds, “Fortunately, there are over 3000 festivals worldwide that offer a chance to boost a film’s presence on the international circuit, garner accolades, get representation, distribution and score funding for next project. It’s an exciting journey.”
With so many options, it can get confusing without proper guidance. Thankfully, filmmakers need not navigate these festivals on their own. They can rely on Rohit and his team’s expertize and advice through FFTG, which essentially connects a film to compatible film festivals. FFTG finds right matches for a film, based on various parameters including its genre and length, the festival’s prior screenings and their exposure, the festival’s theme for the year, and the festival’s location among several others factors involving detailed research.
FFTG offers a wide range of consulting services from customized marketing strategies to submitting to festivals, identifying post-submission initiatives, creating a brand, evolving a hybrid distribution strategy, generating audience and building the filmmaker’s profile. Not only will FFTG find a festival that your film qualifies for, but also they will find a festival that matches the filmmaker’s aspirations. The service deep dives into multiple aspects of the film festival’s pre- and post-submission process and distribution strategy. It’s a one-of-a-kind personalized service, which is custom-made for each film to maximize its exposure into the global market. It’s a must have resource for all filmmakers. So, what are you waiting for? Get to ‘Film Festivals To Go’ (http://www.filmfestivalstogo.com/), and make sure you have the right guides lead you to film festivals worldwide!
About Rohit Gupta: Entrepreneur, Filmmaker
Rohit is an innovator who has always pushed creativity to its limits. With his unique and fascinating combination of creativity and business deft, he has had success with independent feature films such as Midnight Delight and Life! Camera Action… under his own production company, Dot and Feather Entertainment. Rohit managed to make his first film, Another Day Another Life, a four-minute thriller flick on a budget of just $100! This film went on to win over fifty international accolades, including at the Short Film Corner of the Cannes Film Festival.
Rohit’s films have dominated the film festival circuit around the world, winning over a hundred accolades. His films have been distributed across various platforms globally, including VOD (SVOD, TVOD, AVOD and FVOD) and digital (iTunes, Google Play, Hoopla, Sony, Vimeo on Demand and Amazon Prime). With his experience of making movies, track record of winning awards, distributing films, there is none more familiar with the process of making a film and taking it to the international film festival circuit and identifying channels for global distribution. He is the expert one would want to turn to for advice.
His involvement from the ideation to film’s release process while developing and executing international festival marketing and distribution strategies has won over fifty accolades for films such as Love, Lies and Seeta; a feature by Chandra Pemmaraju, Once Again and Butterfly Wings; both made by US-based filmmaker Sanjay Arora on the teachings of Buddha, and Corridor; a horror short film by UAE-based Saumin Mehta. These films were distributed and monetized through several platforms from theatrical to VOD and digital.
More info: www.filmfestivalstogo.com