The city shimmered with celebration as “Shagna Di Raat”, the much-anticipated festive anthem featuring the luminous Riva Arora and Singer Diamond, was unveiled at a grand, star-lit launch. Directed by acclaimed filmmaker Suman Guha and presented by Desi Tadka Music, the song arrives just in time to soundtrack the joy, colour and emotion of the wedding season—where music becomes memory and celebration turns timeless.
The launch unfolded like a celebration in itself, bringing together celebrities, industry friends and special guests to witness the first glimpse of this vibrant musical offering. Adding sparkle to the evening were familiar faces including Vipin Bhardwaj, Ayaan Zubair, Eshaan, Siddharth Nigam, Vibha Nigam, Rameez Sabri, Sohail Sabri and many more, all gathering to celebrate a song steeped in festivity and warmth.
“Shagna Di Raat” beautifully captures the heartbeat of pre-wedding rituals—the laughter of families, the excitement in the air, the sacred traditions, and the irresistible pull of dance. Traditional flavours blend effortlessly with contemporary beats, while rich visuals elevate the song into a full-bodied celebration of culture, joy and togetherness.
Director Suman Guha summed up the spirit of the track, sharing, “My vision was to honour tradition while presenting it through a modern cinematic lens. Riva and Singer Diamond brought warmth and sincerity that made the story come alive. Shagna Di Raat is meant to feel like a grand celebration—and I believe audiences will feel that instantly.”
Speaking about backing the anthem, Yash Hake, CEO of Desi Tadka Music, shared, “Our vision has always been to present music that connects deeply with emotions. Shagna Di Raat does exactly that—it’s vibrant, celebratory and rooted in tradition while feeling completely fresh. Riva, Singer Diamond and Suman have created a track that truly belongs to this festive and wedding season, and we’re proud to bring it to audiences everywhere.”
For Riva Arora, the song holds a deeply personal place. “Shagna Di Raat is close to my heart because it reflects those magical moments when families come together and joy flows freely. Shooting this song felt like living inside a celebration, and I can’t wait for people to make it part of their own wedding memories.”
Singer Diamond echoed the sentiment, saying, “From the first note, I knew this song would become part of people’s celebrations. I wanted my vocals to feel both soulful and energetic. Working with Riva and Suman was a beautiful experience, and I hope this song becomes a constant companion at weddings and festivals.”
