For more than three decades, NDTV has been India’s most trusted storyteller—capturing milestones that shaped the nation, spotlighting ideas that powered progress, and reflecting the dreams of a country in motion. From moments of triumph to times of trial, from history in the making to the extraordinary within everyday life, NDTV has stood at the very heart of India’s story. Now, that legacy takes an exciting new turn with the launch of NDTV Good Times—a platform dedicated to live concerts and immersive cultural experiences.
In a rapidly evolving India, culture is no longer just consumed—it is lived. It thrives on presence, connection, and collective energy. Across the world, live entertainment has become a defining cultural force: shared, celebrated, and etched into collective memory. With one of the world’s youngest populations and a bold, diverse, and globally aware cultural appetite, India is poised to claim its moment.
NDTV Good Times will curate spectacular evenings with some of the most iconic artistes. Imagine A.R. Rahman’s magic unfolding on the sacred ghats of Varanasi, Sonu Nigam paying tribute to 100 years of Mohammed Rafi at Dal Lake in Srinagar, the musical powerhouse of Shankar-Ehsaan-Loy igniting stages, and the vibrant energy of Jubin Nautiyal and Neha Kakkar electrifying audiences. Each performance will transcend entertainment—becoming an unforgettable celebration of culture and connection.
“NDTV has always stood at the intersection of storytelling and society,” says Rahul Kanwal, CEO and Editor-in-Chief, NDTV. “With NDTV Good Times, we extend that commitment into live culture—curating iconic performances that will inspire, connect, and create lasting memories across India.”
Adding to this, Rahul Shaw, Chief Experiences Officer, NDTV, notes: “Live experiences are the new heartbeat of culture. NDTV Good Times is about reimagining that heartbeat for India—bringing the nation’s finest artistes into extraordinary settings, and ensuring every performance is remembered.”
What sets this initiative apart is NDTV’s unmatched strength—the vision to craft truly exceptional live experiences and the unparalleled reach to amplify them across broadcast, digital, and social platforms. With trusted ticketing partner District already on board, NDTV Good Times goes beyond entertainment—it’s about shaping experiences that are unique, unmissable, and unforgettable.
Every concert, every gathering, every collaboration will leave behind more than applause—it will create cultural imprints for a new generation of Indians: young, confident, connected, and ready to embrace the Good Times.
