India’s leading Hindi General Entertainment Channel, Zee TV offers you a fresh entertainer that will let you unwind every weeknight with an interesting bittersweet tale of two culturally divergent families coming together told in a ‘slice of life’ genre.
Opposites attract! That’s probably not the first time you heard the adage … After all, love does have a strange knack of blossoming between two souls as different as chalk and cheese. But what happens when the two bipolar opposites who fall in love also happen to hail from two very different worlds with precious little in common? Well, that’s when you have a ‘Ram Milaayi Jodi’! Anuklap, a shy, soft-spoken boy from a conservative Gujarati family and Mona, a bubbly, spunky girl from a hearty Punjabi family … A blissful union “tailored to perfection” in match-making heaven! Or is it?
Premiering on Zee TV at 9:30 PM on Monday, 20th September, ‘Preet Se Bandhi Ye Dori Ram Milaayi Jodi’ is a heart-warming drama that presents an interesting take on the myriad differences between two Indian communities brought together by two people in love. Cast as Anukalp and Mona are fresh faces Nishant Malkani and Priyal Gor. Playing the Gujarati and Punjabi family members with flair is a fine assortment of well-known faces inlcuding Krutika Desai, Lalit Tiwari, Riva Bubber, Chitrapama and Suneel Sinha.
“Preet Se Bandhi Ye Dori Ram Milaayi Jodi is a celebration of India’s admirable sense of secularism and tolerance that exist between the various communities that not only comfortably coexist but amicably inter-mingle on its soil,” said Mr. Nitin Vaidya, Business Head- Zee TV & COO- ZEEL. “Yes, there are bound to be differences in the cultural make-up, traditions and value systems across the communities but beauty lies in India’s ability to look past these divides and accept & embrace each other at the end. This is what is truly reflected in the spirit of the show!”
Akash Chawla, Marketing Head, Zee TV said, “With ‘Preet Se Bandhi Ye Dori Ram Milaayi Jodi’ replacing an immensely successful ‘Agle Janam Mohe Bitiya Hi Kijo’ at the 9:30 PM slot, Zee TV is leaving no stone unturned in ensuring that there is enormous buzz in India surrounding its latest offering. Forging a first in the Hindi GEC space, Zee TV will unleash a blitzkrieg of flash mobs across important markets in India. Additionally, we have gone the extra mile to customize our radio campaign to suit the sensibilities of each market we are targeting.”
Speaking about the new show, Sukesh Motwani, Head- Programming (Fiction), Zee TV said, “Preet Se Bandhi Ye Dori Ram Milaayi Jodi is a family drama revolving around characters in a Punjabi & Gujarati household whom we will love… and love to hate… done in a refreshing, inimitable style by Magic Lantern. With this show, we aim to give our viewers even more variety and flavors in our prime time line-up”.
‘Preet Se Bandhi Ye Dori Ram Milaayi Jodi’ is produced by Magic Lantern Productions started jointly by Rajita Sharma and Viveck Budakoti. While Rajita Sharma is credited with the scripting and creative direction of several successful shows on Indian television, Viveck Budakoti has assisted prominent filmmakers such as Ketan Mehta and Sudhir Mishra, written for films like Sangeeth Sivan’s ‘Click’ and directed the critically-acclaimed digital short film ‘Image’.
Let Mona and Anukalp steal your hearts as ‘Preet Se Bandhi Ye Dori Ram Milaayi Jodi’ premieres at 9:30 PM on Zee TV
on Monday, 20th September!