Watch one of the most powerful man in Hollywood, Tom Cruise, in action, as Zee Studio launches Mission Cruise this December. All through December, movies like War of the Worlds, Mission Impossible, M I – 2, M I – 3 and Minority Report will be aired on Zee Studio very Sunday afternoon.
To promote Mission Cruise, Zee Studio has initiated a lot of marketing activities. On ground activation across Café Coffee Day’s and Man U Café is designed. Zee Studio has roped in Zapak and India games as online partners. Extensive online promotion has been lined up on Facebook, Youtube, Twitter to promote the property. OOH media is also tapped for the same.
Zee Studio will also run a contest called Mission To Win It. Viewers will have to log on to the Facebook page from where they will have to like the page and then would be directed to a Mission Cruise tab. The tab will have Mission impossible style communication and the person will have to key in their details to participate. The details of the contest will be communicated. When the movie airs, the “agents” will participate in the contest and lucky winners (every week) will be given prizes.
Mission Impossible is a 1996 action thriller directed by Brian De Palma and starring Tom Cruise. Following on from the television series of the same name, the plot follows a new agent, Ethan Hunt and his mission to uncover the mole within the CIA who has framed him for the murders of his entire IMF team. U2 band members Larry Mullen, Jr. and Adam Clayton produced their own version of the original theme song. The song went into top ten charts around the world and was nominated for a Grammy Award for Best Pop Instrumental Performance. The movie was the third highest grossing of the year and was followed by two sequels, Mission: Impossible II (2000) and Mission: Impossible III (2006), with a fourth installment, Mission: Impossible – Ghost Protocol, due on December 2011.
So, book your appointment with Tom Cruise this December, only on Zee Studio.