partners with ‘Student of the Year’, the fastest growing online shopping portal in India, has tied up with Dharma Production’s STUDENT OF THE YEAR to bring the fashion from the movie to young fashion forward citizens from across the country. The Year Book, Television Commercial and Merchandise from the movie were unveiled by Alia Bhatt, Varun Dhawan and Siddharth Malhotra at the meet and greet event held today at Infiniti Mall, Andheri (West), Mumbai.

The three young fashion icons from the Karan Johar directed movie set to hit the theatres on 19th October were present and seen endorsing the caps, T-shirts and the mugs from the movie with Yebhi and SOTY branding. They spoke about the movie, fashion, and the association at the unveiling. The stars talked about their shopping experience and some of the unique features of like ‘Try and Buy’, ‘Yebhi Champs’ and  ‘Social shopping’ etc.

Speaking about the association Mr. Manmohan Agarwal, CEO of Big Show Bazaar Pvt Ltd (Brand Owner – said, “We are extremely pleased to associate with STUDENT OF THE YEAR from the production powerhouse – Dharma Productions. ‘Student of the Year’ features the young and vibrant cast of Alia, Sidharth and Varun represents our consumers who are smart, fashionable and demand nothing less than the very best of quality, style, variety and service. The movie is a style guide to the next generation of consumers and is the online shopping portal of the next generation. The reach and influence of this film will help us raise the fashion quotient across the country. ”

Dharma production spokesperson said, “We are thrilled to partner with, their excellence in retail, their understanding of their consumers and their philosophy of relentless pursuit of distinction runs parallel to our very own philosophy and work in cinema. The STUDENT OF THE YEAR is the story of the highly competitive, smart and fashionable youth of the country. We believe it is an ideal alliance to help our fans get the look of the movie, through the neomodern shopping medium –”


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