partners with ‘Student of the Year’, the fastest growing online shopping portal in India, has tied up with Dharma Production’s STUDENT OF THE YEAR to bring the fashion from the movie to young fashion forward citizens from across the country. The Year Book, Television Commercial and Merchandise from the movie were unveiled by Alia Bhatt, Varun Dhawan and Siddharth Malhotra at the meet and greet event held today at Infiniti Mall, Andheri (West), Mumbai.

The three young fashion icons from the Karan Johar directed movie set to hit the theatres on 19th October were present and seen endorsing the caps, T-shirts and the mugs from the movie with Yebhi and SOTY branding. They spoke about the movie, fashion, and the association at the unveiling. The stars talked about their shopping experience and some of the unique features of like ‘Try and Buy’, ‘Yebhi Champs’ and  ‘Social shopping’ etc.

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