As we look forward to welcoming the New Year, Vuclip, the world’s largest independent mobile video company, has announced the findings of mobile video trends in India in 2011. With more and more Indians switching to the mobile screen to watch multimedia content, Vuclip analyzes key highlights of 2011 and sheds light on emerging trends that can help mobile marketers, content providers, aggregators and broadcasters to align their efforts to meet the growing video viewing patterns of Indian mobile consumers.
Among the most watched Indian videos, it was clearly cinema that ruled supreme, with the top three video themes turning out to be movie-related clips. Mobile videos relating to Vidya Balan’s ‘The Dirty Picture’ were the most watched, with over 13 lakh 24 thousand views on mobiles. Shahrukh Khan starrer ‘Ra.One’, with more than 8 lakh video views, emerged as the runner-up this year in terms of most-watched Indian videos relating to the sci-fi movie, which had more than double the mobile video views than any content relating to the much hyped Kolaveri Di song from the upcoming Tamil movie ‘3’.
Analyzing the mobile video viewing trends, Salman Hussain, Vuclip’s Vice President – Business Development and Managing Director, India & Middle East, says, “When we launched Starlight Cinema last month, we were convinced that Indian mobile users love Bollywood and regional language cinema. Findings of our year-ender trend analysis for India re-affirm our belief. However, the astounding 24 lakh mobile video views for the tsunami in Japan show that in today’s networked world, geographies melt away while sending wishes to the fellow brethren in any part of the globe. These trends also hold great lessons for mobile content providers and marketers – videos with a strong visual element typically generate more interest among mobile users. As more and more Indians switch to the mobile screen as their preferred mode of sourcing video content, we hope to see other news videos on crime, politics and gadget launches also coming into the mainstream on smart phones and feature phones in the coming years.”