Vh1 & IDEA give YOU a chance to attend the most stellar global event of the music industry ’53rd Annual GRAMMY® Awards’

This January, Vh1 India and IDEA Cellular will give you a chance to be part of the most exclusive Music awards show of 2011 – the 53rd Annual GRAMMY® Awards! ‘IDEA presents Vh1 Ticket to Ride Contest’, will take 1 lucky winner and a friend, straight to the red carpet in Los Angeles, to attend the star-studded spectacle of the GRAMMY® Awards in February 2011!  A first by any channel in India, this ultimate ‘Ticket to Ride’ will give you access to the red carpet; treat you like a true VIP, allowing you to mingle with your favorite international stars through the night! From Saturday, January 8th, 11 am onwards, watch out for the buzz on air and on the Vh1 Facebook page (www.facebook.com/vh1india), and claim your ‘Ticket to Ride’ to the GRAMMY®!

Can’t believe it? There’s more! The winners will also get to witness one explosive performance after another. Mega music stars like Lady Gaga, Eminem, Katy Perry, Justin Beiber, Bruno Mars and the likes brace themselves for the much sought after award making the show bigger and better than ever before. Don’t miss the chance to get a first-hand look of glamorous and scintillating wardrobe choices, awe-inspiring performances, emotional acceptance speeches, surprising award wins and all the action! All in all, Ticket To Ride will give you the chance to live it up with a truly fabulous night of entertainment, music and magic.

With securing an exclusive multi-year deal to telecast the GRAMMY® Awards, Vh1 India is taking ‘Ticket To Ride’ beyond all expectations as it lets you witness the history of the music industry being re-written forever! You will get a chance to feel the pulses of your favorite stars racing as the winners of Record of the Year, Album of the Year, Best New Artist and many other awards are announced on this momentous night!

Says Ferzad Palia, Head – Vh1 India, “Watching the Grammy Awards LIVE in LA, breathing the same air as the biggest names in music is something we’ve all dreamt of! We’re delighted to be able to give 2 lucky fellow-Indians a money-cant-buy opportunity such as this. After all, it’s Music’s Biggest Night!”

Adds Ms. Anupama Ahluwalia, Senior Vice President – Marketing, Idea Cellular, “Music is at the core of Idea’s brand connect strategy. ‘IDEA presents Vh1 Ticket to Ride Contest’, will provide a new experience and platform to our over 81 million subscribers to get closer to the biggest icons of international Music, through this partnership with Vh1.”

In the past years, Vh1 Ticket to Ride has sent fans to watch legendary artists like U2, Coldplay, Eminem, Ricky Martin, Pearl Jam, Celine Dion, Bruce Springsteen, and Santana, Slash, John Mayer etc. This year, Vh1 has truly raised the bar as it takes you to the GRAMMY® Awards, undoubtedly the most-awaited event of music industry. With this fabulous feather in the cap for Vh1, it successfully maintains its position as the ultimate source for all the action in the international entertainment industry!

To claim your own ‘Ticket to Ride’ to the GRAMMY® Awards, just SMS ‘GRAM’ to 56882 and for IDEA Subscribers, call 55456 and say ‘IDEA’.