Tanishq launches Glam Gold 2010 Collection

With a continuous effort to promote gold as a fashion accessory, Tanishq in association with AngloGold Ashanti through World Gold Council launches an exclusive range of gold collection, “Glam Gold 2010” amidst glitz & glamour, in Mumbai. This collection in modern silhouettes decorated with traditional detailed gold work & elaborate enameling patterns, intricately crafted is for the progressive Indian woman who likes the fusion look.

Talking about the collection, Ms. Sangeeta Dewan–Head Design Studio, Tanishq said, “Glam Gold 2010 Collection is inspired by two distinct regional crafts- Gujarati rava work & Rajasthani meenakari and fuses them together in a contemporary manner. Glam Gold Collection is designed keeping in mind the demand for variations in gold jewellery”

The evening saw some prominent names from the entertainment & fashion industry present at the wine and cheese party organized to launch the exquisite Glam Gold 2010 jewellery from Tanishq. The event featured a fashion show choreographed by Achla Sachdev. Stunning and renowned models Dipanita Sharma, Candice Pinto, Alecia Raut, Hemangi Pate, Binal Trivedi and Sony Kaur walked the ramp showcasing this exclusive collection. The beautiful ensembles were designed by Asif and Sajeda. It was indeed an evening adorned with style and substance!

Targeting the modern-day woman who is firmly rooted to her Indian values, Glam Gold II collection extensively focuses on elaborate Jaipur chatai & multi-colour enameling engraved on gold surface in intricate floral designs. The surface ornamentation of gold sheet is done using yester years’ techniques of fine granulation and detailed stamp & wire work- a unique characteristic of Gujarat jewellery. The fusion of these age old techniques in highly contemporary and chic forms, which are geometrical in nature, challenges the conservative approach taken traditionally towards handcrafted jewelry. The collection comprises of wide range of products including earrings, ear studs, bangles, pendant-earring sets and necklace sets.

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