Farhan Akhtar thrilled by the response to Inside Edge.

Farhan Akhtar thrilled by the response to Inside Edge.

Amazon Prime Video and Excel Media & Entertainment who launched India’s first Original show Inside Edge has garnered humongous response. Inside Edge which brings to us the game behind the game in cricket has not only captivated the audiences but has also wowed the critics. Farhan Akhtar who is the co-producer of the web series along with Ritesh Sidhwani and Amazon is overwhelmed with the kind of response Inside Edge is been receiving. Owing to the response Farhan Akhtar shares, “Thank you all…

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Excel Entertainment’s Gold commences shoot in London

Excel Entertainment’s Gold commences shoot in London

Ritesh Sidhwani and Farhan Akhtar’s collaboration titled Gold starring Akshay Kumar kick started the shoot in London. Gold is based on hockey and is helmed by Reema Kagti, who had been extensively working on the script for sometime. The first schedule with the cast has kicked off in London and is continuing in full force. The film’s cast also includes Kunal Kapoor, Mouni Roy, Amit Sadh, Sunny Kaushal and Vineet Singh. Reema, who was engrossed in…

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First look of Baar Baar Dekho

First look of Baar Baar Dekho

Sidharth Malhotra and Katrina Kaif share sizzling chemistry in the exclusive first look of Baar Baar Dekho. Produced by Ritesh Sidhwani, Karan Johar & Farhan Akhtar, directed by Nitya Mehra, the film is slated to release on 9th September 2016.

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TALAASH music launch to re-create ambience of red-light area

TALAASH music launch to re-create ambience of red-light area

TALAASH is going to have its music launched with a unique creative grandeur. The team is re-creating a red-light area setting of Mumbai to launch the music. They are building and creating an exact replica of Hotel Lido in one of the suburban hotels of Mumbai city wherein the music of the film will be launched. Interestingly it was Ritesh Sidhwani, the partner in the ownership of Excel Entertainment which is producing the film along…

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Ritesh Sidhwani and Farhan Akhtar of Excel Entertainment to foray into television

Ritesh Sidhwani and Farhan Akhtar of Excel Entertainment to foray into television

Excel Entertainment to foray into television. Ritesh Sidhwani and Farhan Akhtar who have completed a decade of path breaking cinema, having started with the coming-of-age delight ‘Dil Chahata Hai’, will now foray into television. This producer-duo who recently tasted super-success with ‘Zindagi Na Milegi Dobara’, have apparently been working with a team of writers for nearly six months creating something different for the idiot box. Like the cinema they make, they feel there is huge…

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Excel Entertainment is involving itself in a very big initiative to propel and promote new writers

Excel Entertainment is involving itself in a very big initiative to propel and promote new writers

In a pioneering effort, Excel Entertainment is involving itself in a very big initiative to propel and promote new writers. Excel Entertainment has set up a system whereby people can write in with their scripts and can be evaluated by senior writers of the industry. In three levels of scrutiny and exposure, scripts will get selected and developed. Level One: a group of writers will read the first draft and then can give feedback or…

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Ritesh Sidhwani has been invited to speak at the Harvard India Conference 2012

Ritesh Sidhwani has been invited to speak at the Harvard India Conference 2012

Ritesh Sidhwani has been invited to speak at the Harvard India Conference 2012, to be held at their campus in Boston, Massachusetts on March 24-25, 2012. The event is jointly organized by the Harvard Business School and the Harvard Kennedy School of Government and is one of the largest conferences of its kind in the US. The theme of Harvard India Conference 2012 is “India – The Next Frontier”. Excel Entertainment has been known for…

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The makers of DON 2 start a full-fledged campaign to popularise DON’s persona with witty one liners titled ‘DON SAYS’

The makers of DON 2 start a full-fledged campaign to popularise DON’s persona with witty one liners titled ‘DON SAYS’

This is the first in a series of a complete 360 degree marketing idea for the promotion of DON 2. These ideas are coming straight from the makers of films such as of DIL CHAHTA HAI, ZINDAGI NA MMILEGI DOBARA, ROCK ON, DON etc by none other than Ritesh Sidhwani and Farhan Akhtar, who have always marketed their films creatively. Ritesh and Farhan have come up with an idea to popularise ‘DON SAYS’. ‘Don Says’…

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