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Tigers are the pride of India but with their dwindling numbers, Bollywood celebrities are not far away pledging their support to saving them. Taapsee Pannu has been roped in by Discovery/Animal Planet for the India chapter of “raise your voice” for conservation of Tigers – ‘Where Tigers Rule’. The actress will be the face of the campaign this year furthering the cause and its primary campaign. The campaign projected for the Big Cat Month which is being observed next month.
Taapsee is known for supporting various causes and raising her voice for the right purpose. The campaign will have Taapsee who is an inspiring icon calling for mass awareness of this cause. She will augment the channel’s efforts to generate nationwide interest on tigers and the threats affecting their survival.
The campaign will start from next month and Taapsee will be seen in it as the face of campaign. Earlier the campaign has been supported by the likes of Ajay Devgn, Sonakshi Sinha, Irrfan Khan and others.
Speaking about it she said, “Firstly, my sun sign is Leo and from childhood I had a fascination of this big cats. I find them extremely beautiful and the power that they have is very regal and elegant. Once I had read somewhere that there were about 1000 tigers left and that was very alarming and when this opportunity came my way I jumped for this opportunity. I have shot for the campaign and when I travel I love to meet them in natural surroundings and not in trapped zoos. I make people aware in whatever capacity I can.”
The show will start from 2nd of October and Taapsee will be seen in the promos of the show for spreading awareness on the cause of extinction of Tigers.