Sony Pictures Networks India (SPN), has forayed into the Marathi general entertainment space with the launch of its latest channel ‘Sony मराठी’.
Launching on 19th August 2018, this new channel is a one-stop destination for the Marathi speaking audience with its relatable content specially curated for a cohesive and complete family viewing experience. True to its positioning of ‘Vinuya Atut Naati’ (weaving unbreakable relationships), Sony मराठी endeavours to weave bonds of genuine emotions with each life it touches, through its innovative and engaging content, that is sure to set new benchmarks in the Marathi general entertainment space.
Sony मराठी will offer an array of original fiction and non-fiction programming that aims at breaking stereotypes while celebrating the rich cultural fabric of Maharashtra. The new GEC will go LIVE unveiling its robust content with a host of 11 new shows. Being the collective efforts of industry stalwarts, shows such as ‘Julta Julta Jultay Ki’, ‘H.M. Bane T.M. Bane’, ‘Saare Tuzhyach Sathi’, ‘Ti Phulrani’, ‘Duniyadari Filmy Istyle’, ‘Year Down’, ‘Bheti Laagi Jeeva’, ‘Hrudhayat Vaje Something’, ‘Garja Maharashtra’, etc… aim at going beyond ordinary content offerings, challenging the status quo and breaking perceptions that exist around relationships in society. The non-fiction lineup includes ‘Maharashtracha Favorite Dancer’ and ‘Maharashtrachi Hasya Jatra’. Along with the daily dose of entertainment, the channel also promises a great library of Marathi movies.
The channel will be available across key direct-to-home (DTH) and digital cable platforms.
N.P. Singh, Managing Director and Chief Executive Officer, Sony Pictures Networks India (SPN):
“With entertainment being one of the key focus areas for Sony Pictures Networks India, the launch of Sony मराठी is a milestone initiative. Aligned to the belief, ‘Vinuya Atut Naati’, our new channel, aims to weave unbreakable relationships with its viewers, through content that is contemporary in nature, yet deeply rooted in tradition. This brand promise will reflect in our immersive programming line-up, the quality of production and storytelling which will resonate with viewers across age groups, providing a complete family viewing experience. Sony मराठी is determined enrich the cultural fabric of the Marathi entertainment space.”
Ajay Bhalwankar, Business Head, Sony मराठी:
“Our top most priority in this market is to deliver premium sophisticated content that caters to the entertainment needs of the Maharashtrian audience. The Marathi-speaking broadcast market is a very lucrative one, we look forward to expanding our footprint in this space.”