After the stupendous success of ‘Bade Acche Laggte Hain’, Sony Entertainment Television and Balaji Telefilms join forces once again to present another block buster show KYA HUA TERA VAADA that will certainly set the country buzzing. The show stars Mona Singh and Pawan Shankar who come together for the first time as a married couple trying to re-discover marital love.
Ekta Kapoor – the czarina of Indian television is all set to redefine the splendor and rule the prime time slot once again with the launch of the much awaited and talked about show – KYA HUA TERA VAADA, a show poised to break all records on Indian television!
Guaranteed to showcase Ekta’s new creative streak and sensitive story-telling, KYA HUA TERA VAADA will mesmerize the audience. A story of a married couple with three growing children, KYA HUA TERA VAADA showcases the celebration of marriage. The show traces the rise and fall of love and togetherness in a typical Indian married couple, whose time and attention for each other survives the vagaries and demands of life’s problems. Mona Singh who catapulted to fame as Jassi from the popular TV serial ‘Jassi Jaisi Koi Nahi’ is set to shine yet again after almost 7 years in a fiction show as Mona Singh. She is paired with actor Pawan Shankar, who is playing the character of Pradeep Singh, Mona’s husband.
Mona is a beautiful woman who loves her family but her primary priority is her three kids. Her life revolves around her children and her husband Pradeep, who knows that Mona’s love for him will never fade away. Both have reached a comfortable zone and the nature of their love is an all-encompassing, understanding and a forgiving one, where the need to rekindle fiery romance is not as important as PTA meetings and the next family holiday.
After the successful run of unique love stories like ‘Kuch to Log Kahenge’ and ‘Bade Acche Lagte Hain,’ Sony Entertainment Television’s KYA HUA TERA VAADA will hit screens on January 30, 2012. The show will take the audience to an untouched journey of family priorities and love!!
Commenting on the launch, Mr N.P Singh, COO, Multi Screen Media, said “2011 has been a fantastic year for us. Sony Entertainment Television is on an upward curve. The channel stands firm at the No 2 position. With the incredible performance of all our fiction shows we are ready for the next level of growth with a fresh line up of interesting shows. KYA HUA TERA VAADA will simply add to the great performance of the channel.”
Adds Ms Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television,‘ KYA HUA TERA VAADA marks another milestone in our relationship with Balaji. At SET, our endeavor is to pick up shows that are engaging with the characters, language and the environment to which today’s Indian families can relate. We strongly believe in connecting with our audience at an emotional level. We are confident that KYA HUA TERA VAADA at 10 pm with a relatable and endearing concept will connect with the viewers and will further strengthen our hold on the prime time slot and also consolidate our position as the second most popular General Entertainment Channel in India.”
Further commenting on the launch Ms Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd said, “After ‘Bade Acche Laggte Hai’ ruling the charts, we at Balaji are all geared up for yet another interesting show – KYA HUA TERA VAADA which celebrates marriage after 10 years. Through this show we want to show our viewers how the relationship between a husband and wife changes through time but love remains constant. I am extremely delighted to take the relationship with Sony Entertainment Television to another level with the launch of KYA HUA TERA VAADA and hope that we are able to create magic together once again.”
Tune in to KYA HUA TERA VAADA starting January 30, 2012, every Monday to Thursday at 10:00 pm only on Sony Entertainment Television!!!