Saregama Kids branches into region specific children’s content – Bengali

Saregama, India’s leading entertainment company continues its epic journey in audiovisual edutainment content for children with the launch of “Iswar Chandra Vidyasagar” in Bengali.

Iswar Chandra Vidyasagar is a name known every Bengali, being a key figure of the Bengal renaissance and social reform in the 19th Century. In an effort to educate the children of Bengal about this philosopher and scholar, Saregama Kids has brought out this video. It tells the history of Vidyasagar in a simple story-telling narrative, making it easy and fun for children to watch, learn and remember.

The animated video covers all aspects of Iswar Chandra Vidyasagar’s life; from his birth, his studies, family life, his achievements and social reforms. Even till today, his life is an inspiration to us all and it teaches children moral values and helps develop their character. The video has simple, easy to understand narration, with colorfull animation and is suitable for children from the age of 4 onwards. The VCDs and DVDs are available in the market in all leading stores with an MRP of Rs 149 (DVD) and Rs 99 (VCD).

BR Vijayalakshmi, mother of an active 9 year old and GM, Audio Visual Media, Saregama adds, “The title Vidyasagar was conferred in him by the Kolkata Sanskrit College, and just as the meaning of his name, there is an ocean of learning for all of us in his philosophy and beliefs. At Saregama Kids we are happy and proud to provide a drop of that ocean to children with this new video and we are enthusiastically working on a lot more such titles”.