Experience a day in the life of love when Valentine’s Day arrives on Blu-ray and DVD on June 15th from Reliance BIG Home Video. From famed director, Garry Marshall, Valentine’s Day chronicles the intertwining storylines of a diverse group as they navigate their way through romance and heartbreak over the course of one Valentine’s Day.
From first dates to old flames, Valentine’s Day follows the lives of couples and singles as they experience the pinnacles and pitfalls of finding, keeping or ending relationships, in a day in the life of love.
Valentine’s Day boasts of a stellar star cast which includes Jessica Alba (“Fantastic Four”), Jessica Biel (“I Now Pronounce You Chuck & Larry”), Bradley Cooper (“The Hangover”), Academy Award® winner Jamie Foxx (“Ray”), Jennifer Garner (“Juno”), Academy Award® nominee Anne Hathaway (“Rachel Getting Married”), Ashton Kutcher (“What Happens in Vegas”), Academy Award® nominee Queen Latifah (“Chicago”), Taylor Lautner (“The Twilight Saga: New Moon”), Academy Award® winner Julia Roberts (“Erin Brockovich”) and award-winning singer-songwriter Taylor Swift, in her feature film debut.
Valentine’s Day is available on Blu-ray (English, Rs.1299), DVD (English, Rs.599) & VCD (English, Rs.299). Valentine’s Day on DVD comes with special features such as exclusive Sex and the City 2 sneak peek trailer & 14 deleted scenes with an introduction from Garry Marshall.
The Home Video launch of Valentine’s Day has been supported by innovative marketing programmes. Each Valentine’s Day DVD comes with a complimentary Mills and Boons book worth Rs.99 – a limited period offer for customers. Mills and Boons is one of the leading publications in the romance fiction space. With 14 new titles released every month for just Rs 99/-, Mills & Boons represent romance for every mood & every age…!!! With 4.4 books sold every second if you stacked every book sold in a single day on top of each other; the pile would be 35 meters higher than the Eiffel Tower!!!
Customers also get to register on the Mills & Boons site and win an assured e-book – reading at leisure.
Valentine’s Day will also be active on the social media platform by way of exciting games, blogs, virals, forums & quizzes and exciting online contests. There are exciting downloads such as wallpapers, icons, screensavers.
The DVD release will be supported by an extensive week’s radio campaign on radio partner RadioCity across 6 cities – Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. Lucky listeners can answer a few questions on the movie & win Mills & Boons collection books and other exciting prizes such as movie DVDs.
One can also win DVDs through contests in dailies, magazines, online mailers.