Red FM – Mumbai’s No.1 radio station, partnered St. Xavier’s College as the official radio partners for their annual inter-collegiate festival Malhar. This is the second time that Red FM has been associated with Malhar, one of the city’s oldest and most prestigious college fests. College festivals are the prime platform for youth interactivity and Red FM focuses on college fests as an ideal platform to renew and strengthen its connection with youngsters each year. In the past, the station has partnered multiple colleges to promote their college fests, integrating content from campuses into its popular shows.
RED FM RJs Malishka and Rohini, both alumni of St. Xavier’s college, along with RJ Neeil were invited by the Malhar committee to judge various rounds of the most awaited Mr and Ms Malhar ’10 – the quest to find the ultimate entertainer. RJ Rohini also did a live broadcast of her show, Red FM Adda, from the Red FM booth set up at Xavier’s campus. Xavier’s campus also played host to an ‘Adda’ meet where regular listeners of Red FM Adda hang out together and have fun.
Super nostalgic RJ Rohini added “It is always a pleasure going back to Xavier’s with the familiar corridors, arches and foyer. Especially during Malhar the whole campus comes alive with students from colleges around the city cheering and enjoying to their heart’s content. To go back to the campus I love, and get another chance to relive college days was super duper fun.”
RJ Malishka who was part of the celebrity judge panel for the final round of Mr and Ms Malhar along with Deepika Padukone, Prahlad Kakkar and Mandira Bedi couldn’t stop gushing about her experience. She said “It was so much fun being back in college – what better than being back as a judge! The whole campus was vibrant with loud music and a much louder audience. I was totally nostalgic remembering my Malhar days. All the finalists were super smart, we had a blast interacting with them. Red FM and Malhar share the same bindaas attitude which made this association extra special.”
Commenting on the occasion, Prajakta Kuwalekar, (Malhar OC, Public Relations Manager) said, “Malhar is something that is extremely close to every Xavierites’ heart. When big brands drop in to make our success a grand one, it gives us a visibility that Malhar truly deserves. I am very glad that Red FM associated with us and Malhar went on air with a radio station that caters to all masses.”
The inter-collegiate festival of St. Xavier’s college, Malhar, celebrated its 32nd year with the theme, Game On. This theme intrinsically embodied the spirit and passion of Malhar. Participants, volunteers, and spectators attending Malhar year after year testify to its enduring nature. This year, Malhar took a step forward towards supporting a social cause with ‘Malhar Spreads the Cheer’. As a part of this initiative, they conducted a workshop for HIV+ patients at the Jyoti AIDS centre and had a fun packed day with the patients. They also organized a blood donation drive in collaboration with the Social Service League – a student-run NGO at St. Xavier’s College.