Raymond launches the Parx Summer Collection 2012 at outlets across India

Life via the road less travelled – Live Easy! Parx, the premium casual lifestyle brand for Gen-Next, has announced the launch of its refreshing Spring Summer 2012 (SS 12) Collection comprising the Coordinated Look for those who constantly travel and the exciting Sport range to support the adrenalin rush.

The travel range pays homage to Nature! The Parx SS 12 advocates the ‘Coordinated Look’ 1 inspired by Apollo (the “Sun God”) at dawn and Egypt’s Pyramids at Dusk with a spectrum of eloquent colors including citrus, lemon yellow, yellow ochre, orange, brown and khakhis. The novel aspects include the signature detail, printed canvas label and mixing of micro checks as trim fabric. The eye-catching Apollo-Egypt T-shirt collections are inspired by the mythical history of the ancient land, a range of eclectic graphics on a palette of sand-washed rust, mustard, red and brown.

Scottish Splendor – a collection of checks traditionally associated with Celtic countries especially Scotland where woven dyes and wool was, at one time, the principal cloth. For this sombre collection, the distinctive check patterns are used in modern design with traditional red, green and blue color while yellow accentuates the entire collection.

The Parx SS 12 Look 2 includes Summer Special pastels with a capsule collection of pure pastels portraying vintage “Dusk” Beach look in terms of colors, patterns and graphics. The highlight includes balanced clean and balanced patterns with more focus on interestingly new colors including pastel tones.  Brace yourself for the adorable Bubble Gum colors, Yucca blue, Polignac Pink, Gun drop Green, Pastel Yellow and Porcelain Rose.

The Parx SS 12 Sport Collection, which catches the sports fever is as much enticing as the eagerly awaited London Olympics 2012, which starts in end July. It pays rich tributes to the London Olympics 2012 highlighting the contemporary evolution of sport; outstanding architecture of the venue; newer combination of colors from the space; maps, postal stamps, hybrid British culture that has evolved from the traditional roots with mixed diversity in culture present now. The offbeat colors for the sporty range of shirts, T-shirts, shorts, jeans and informals include vermillion, blue, emerald and fandango pink.

It eulogizes the ‘Collect memories not souvenirs’ theme eloquently through Emblems & Shields – classic shades and patterns with catalyst treatment; embroidery badges, classic micro check patterns and solid; universal shades and the London Olympics logo. Watch out for the embroidery shirt with the white twill and bias detail! Another interesting Product Plus variation is the University look inspired with tipping collars with appliques or plated collar T-shirts from artistic logos and magnificent heritage of the Olympics.

Brace yourself for the Parx Summer Special Multicolors Spectrum – a unique collection with a combination of 6-10 colors in a design. The sheer number of colors used in each design makes it look different from the entire collection. It is an attempt to provide a Fresh Look of Spring for the season. The fabrics planned in the collection are mostly linen and cotton linens based on the requirement of the season. Also, part of the collection is twisted into another look where tints of blue, navy and beige, brown are kept common in order to provide a space of combination. It also comprises an ensemble where a shirt is well paired with both trouser and denim.

The Product Special includes the Satin collection and the Fashion Pique Polo in range variation of multicolor tipping collars, contrast panelling, bold graphics, color blocking, woven mix and match, thick ticket stitches.

The Hybrid Patterns, Mix and Match comprises abstract graphics, graphic argyles and halftone stripes. These also include stripes broken into abstract patterns with a mix and match of argyles and checks. An interesting variation includes ombre washes, checks and stripe mix and printed broken stripe. The Color Pique Melange in fresh hues of light pastels to dark bases with university graphics.

The Parx SS 12 range also presents washed out stylised 5-pocket trousers in sync with the current fashion trend. Different types of trim fabrics are used in sport for inner waist band with the combination of blue Chambrey. There are several options in the Washed Out Casual look in terms of the enzyme wash, silicon softner wash and enzyme ball wash amongst others. It also proposes the washed look for cargo and shorts. The fabric base in shorts is denim, cotton linen, linen, Prince of Wales with different washes.

A novel element is the washed out Bandhgala denim jacket with different fabrics and washes as well as the waistcoats.

So, gear up for this summer with this stylish collection from Parx. The Parx SS’12 collection is available at all Exclusive Parx Stores, The Raymond Shop, Central and other leading multi-brand stores across the country.