Priyanka Chopra inaugurates Gitanjali Jewels at Meena Bazaar, Dubai

Gitanjali Group – a $2.5b global conglomerate, listed on the NSE and the BSE, opened its first multi-brand store in Meena Bazaar, Dubai accompanied by a glamorous event at Mina Al Salam. The highlight of the event was the presence of Priyanka Chopra, former Miss World and top Bollywood actress. Priyanka – also the brand ambassador of Asmi by Gitanjali Jewels – inaugurated the group’s showroom earlier. The event was attended by a large number of press members and the who’s who of the Asian community residing in Dubai.

The store’s interiors were innovatively designed with gleaming glass cases and brands on display. With elegant design elements, the store has key attributes of Gitanjali stores around the world. It will offer an extraordinary range of jewellery keeping in with the preferences of international clientele visiting Dubai. The 2,000 square feet store is poised perfectly to attract Asians with an impressive array of renowned jewellery brands such as Asmi, Nakshatra, Nizam, Gili & Adler & Roth. The store houses an exquisite and glamorous range of diamond jewellery as well as 22k gold jewellery adorned with precious and semi-precious stones and lustrous polki uncut diamonds, thus offering a piece for every occasion.

Mehul Choksi – Chairman and Managing Director of Gitanjali Group, said, “We are happy to open the first Gitanjali Jewels store in Meena Bazaar which is a shopping paradise for the Asian community. This store will usher in a new and enriching brand experience in the city’s retail environment. We are proud to present renowned Indian Jewellery Brands endorsed by top of the line celebrities under the one roof.”

Ajay Pandey, CEO Gitanjali International Brands Business, said, “The Gitanjali Group today is recognized as a design icon across the globe and has become one of the world’s premier jewellery houses. It is one of the most respected names among Indian jewelers. Each magnificent piece is designed by our brilliant designers and masterfully crafted by our jewellery craftsmen. Our jewellery embodies opulence and grandeur. The exceptional quality of our offerings and innovative designs will make for an enchanting experience for our clients.”

Priyanka Chopra, former Miss World and Asmi’s brand ambassador added, “I’m extremely pleased to be part of Gitanjali Jewels’ flagship store opening in Dubai. I feel part of the family as I endorse one of their most spirited brands – Asmi which means ‘I Am’ in Sanskrit. The brand represents the new age Indian woman, celebrating her economic and social independence. The brand aims to fulfill every woman’s innate need for self expression while lauding her inner fire. Thus I love it as it has a contemporary and feminine look that is distinctly evocative of strength and grace.”

The press conference was followed by an impressive fashion show where the group presented its leading brands and the latest design trends showcased by 11 beautiful models. Blue lights – a color associated with Asmi adorned the interiors. There was a spectacular end to the show with Priyanka Chopra unveiling the new line of jewellery by Asmi.