On World Food Day, SonyLIV introduces the genre of food

This World Food Day, SonyLIV introduces the food genre to its existing line-up of diversified content, thereby being the first mover in the OTT space to introduce food as a genre. Not only that, but SonyLIV is committed to bring the best of world cuisine to its viewers and will double its exclusive food content from the existing 4000 hours to more than 8000 hours, within the next 12 months.
Giving its viewers and subscribers a whole new level of experience of engaging with food, SonyLIV has joined hands with Padma Shri awardee, Chef Sanjeev Kapoor, Rajshri Food and other top celebrity chefs to satiate the taste-buds of food lovers and enthusiasts alike and take them on a gastronomic delight. This collaboration strengthens SonyLIV’s status as pioneers in the digital space and the definitive online destination for the viewers’ entertainment needs.
FoodFood is an Indian food and lifestyle channel that has been synonymous with the best savoury dishes and food trivia since its launch in 2011. From young kids to grandparents, the show features delicacies that cater to everyone’s taste-buds! FoodFood will continue its run on SonyLIV by bringing the best from the culinary world to your devices, as well as engaging discussions between chef Sanjeev Kapoor and other celebrated Indian chefs like Harpal Singh Sokhi, Amrita Raichand, Anupa Das, Ajay Chopra, Shailendra Kekade, Saransh Goila, Shilarna Vaze, Vicky Ratnani, Rakesh Sethi, Shantanu Gupte and Pranav Joshi to name a few. FoodFood will be available as a LIVE channel on SonyLIV.
Rajshri Food has emerged as a popular YouTube channel that meets the needs of the millennials by offering them an assortment of quick fix recipes, main courses and healthy alternatives that will feature renowned chefs like Varun Inamdar and Ruchi Bharani. SonyLIV will feature these culinary episodes spanning a duration of 5-7 minutes each.
Comments:
Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN):
“With the introduction of the food genre, SonyLIV is committed to engaging its viewers with the best of world cuisine curated by top celebrity chefs. We have displayed our pioneering edge by being the first OTT platform in India to introduce the category of food. Not only that, we are committed to doubling our repertoire of exclusive food content from 4000 hours to over 8000 hours over the next 12 months. Food is going to be a major genre on SonyLIV going forward, in addition to entertainment and sports.”
Sanjeev Kapoor, Celebrity Chef:
“Via this association with SonyLIV, I hope to repeat the same success in a new digital world. SonyLIV’s massive user base further inspires me to dig deep into the vast culinary world and continue to bring newer, mouth-watering dishes to millions of devoted users of the platform. Experimentation and innovation are the key pillars for any chef and we will display the best that world cuisine has to offer. India is a food-loving country and this free service from SonyLIV is bound to attract a large viewer population of foodies and food-enthusiasts
Neha Barjatya Trustee, Rajshri Foundation:
“It gives us great pleasure to partner with SonyLIV for Rajshri Food, one of India’s largest food channels on YouTube with more than 800 pure veg recipes. Over the years, Rajshri Food has pioneered a wide array of innovative content and formats in bringing the joy of vegetarian Indian cooking to a global audience. Food, they say, is the ingredient that binds us together. The SonyLIV-Rajshri Food partnership will make that bond stronger. Combining innovation with savvy marketing, SonyLIV has built an amazing industry-leading entertainment platform in just a few years. This association will add to the richness of content available on SonyLIV, and enables Rajshri Food to reach food lovers on a screen closest to them.”