Bringing life to the season style, India’ most fashionable denim brand, Numero Uno Jeanswear has become the style partner of upcoming movie Ae Dil Hai Mushkil starring Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan. The brand has launched its new AW’16 collection inspired by the film directed by Karan Johar. Promoting its exclusive collection, the brand is running a festive campaign wherein 10 winners will get a chance to meet Ranbir Kapoor. Customers can check out Numero Uno’s Facebook page to participate in the contest.
Speaking about this association, Mr. Narinder Singh, MD, Numero Uno Jeanswear said, “We are really excited and happy about this association with Dharma Productions. Karan Johar’s movies are well thought out with amazing story and screenplays. There is an infectious energy about Ranbir, Anushka and Aishwarya and they all are remarkable talents. We have been styling the youth of the country for last three decades and being the style partner of Ae Dil Hai Mushkil is a natural connect. The movie-inspired look is exclusively available on all Numero Uno outlets across India.”
To highlight this campaign, the brand has also introduced a 30 sec co-branded TVC with Ranbir Kapoor and Dharma Productions. The TVC brings alive the spirit of festivity while celebrating love, friendship and life in line up to the film’s music, lively characters and stylish outlook.
Offering a great mix of emotions like love, romance and friendship, Ae Dil Hai Mushkil is high on style and serves a higher purpose of creating a unique style statement for individuals. Numero Uno’s collection comprises Ranbir’s must-have cool outfits like colorful t-shirts, stylish denim shirts, comfortable yet classy denims and trendy casual wear. Giving an autumn winter feel to the styles, the collection is dominated by bright solids, stripes and a mix of glamorous prints.