NIVEA Launches pure & natural Lip Care

With more and more consumers seeking out for natural ingredients in every product that they use, the latest trend in personal care products is to be nature inspired. With 100 years of Skin Care expertise, NIVEA understands the needs of its consumer best by offering a Complete Lip Care Solution range with multi benefits.

Lips need special care because they don’t have sebaceous glands that provide essential lipids. They are exposed without protection to environmental influences like cold, dryness and UV rays and so need some extra help. Our Lip Care expert have taken the need to surround oneself in everyday life with a touch of naturalness and translated it into 2 innovative formulas under the sub- brand name: pure & natural, 100 % free of preservatives.

“When developing the pure & natural formulas, we took the less-is-more approach. The key is to take pure ingredients and combine them with traditional active ingredients and state-of-the-art scientific knowhow,” says Sabine Schulz at NIVEA Lip Care Development.

The two pure & natural stick innovations have one thing in common: they are 100 % free of preservatives and contain certified organic shea butter and jojoba oil to moisturize lips with natural ingredients that have inherent healing properties to meet the wide range of special lip care needs.

NIVEA Olive & Lemon provides protection for dry lips and is skin compatible which is dermatologically approved. Natural olive oil is well known for its moisturizing and anti-inflammatory effect. Lemon-extract is a natural mood-booster and has antibacterial properties.

NIVEA Camomile & Calendula, the 1st lipcare to provide protection for sensitive lips with extra mild care and is skin compatible which is dermatologically approved. The calming and soothing extracts do what they do best – calendula is traditionally used to soothe and alleviate inflammation. Camomile has a wound-healing effect and leaves chapped lips wonderfully soft

NIVEA products are available at all major super markets and general stores at Rs 159.