Keeping up with the philosophy of innovating in diverse consumer products, Nickelodeon India the leading kid’s entertainment channel announces its foray into a new category with the launch of its eye-wear collection. This brand tie-up, with Ganko Opticians introduces a new range of optical & sunglasses with the most popular Nickelodeon characters – Dora the Explorer, Ninja Hattori and SpongeBob SquarePants. Starting today, the range will be available at all leading optical stores across the country and is priced from Rs. 600 onwards.
SpongeBob SquarePants, the world’s favourite sea sponge & Ninja Hattori, a kid’s most lovable ninja, offer a complete collection of ophthalmic frames directed to the children’s market between the ages of 4 and 12 years old. Design and functionality are the basis of these ophthalmic styles that combine bright colours inspired by the sea world with functional details such as double action spring hinges included on every model. Dora The Explorer, the lively and curious 7-year old in search of adventures together with her little friends, is featured on the brightly coloured optical frames designed for 4-7 year old pre-school girls.
The collection, in metal and acetate materials combines over 30 styles in various sizes and colors across all 3 characters. The range has a perfect mix of elegant details and soft hues including white, pink, light blue and more vibrant shades of red and purple! Each pair of glasses is completely hypoallergenic, has a special protective coating & features graphic character details on the temples.
Commenting on the tie-up, Sandeep Dahiya, Senior Vice President – Consumer Products, Viacom18 Media Pvt Ltd; said, “Through this partnership with Ganko, we hope to make the experience of wearing glasses, an exciting one for kids. The entire Nickelodeon range is vibrant and reflects the key attributes of our respective characters- SpongeBob SquarePants, Ninja Hattori and Dora the Explorer.” He further added, “In a category such as this, it’s paramount that the product quality is world-class and Ganko has ensured that apart from trendy designs, the products meet stringent international standards.”
Adds Bhavin Kothari, Director, Ganko, “It’s exciting times at Ganko Opticians and the entire Optical Industry in India. Consumers in India are dictating Fashion & Style. Ganko is tuned into this ‘demanding consumer’ and is able to cater to consumers on price, style and quality. We promise a fabulous and fun range for the first time in the kid’s eyewear category. Ganko, already being a market leader in this category has done things differently by amalgamating their expertise with new techniques, materials and designs. We hope that the new Nickelodeon collection will change how kids will wear their eyewear. We are confident that with Nickelodeon’s strong branding and Ganko’s 70 year old experience in eyewear marketing and distribution, this is going to be a truly winning combination. Keep Looking…”
Nickelodeon India and Ganko Opticians are leaders in their respective markets and have launched innovative and fashionable merchandise in the past. This association with Ganko Opticians will include a 360 degree marketing promotion that will include on-ground activities, digital, radio etc that will help in engaging the consumers and driving salience.
So get ready to hit the roads with the new and trendy range of Dora the Explorer, Ninja Hattori and SpongeBob SquarePants optical!