After the tremendous success of ‘Malishka ko Bataun Kya’ last year, Red FM Mumbai is now urging its listeners to become undercover agents for RJ Malishka! This campaign is aimed at providing a platform to Mumbaikars enabling them to share gossip, communicate insider information and report relevant issues which will be Bajaaoed wholeheartedly by this station for expression.
A series of on-ground & on-air activities have been planned to bring alive the true Jasoos amongst Mumbaikars!! A dedicated mobile number is provided for listeners to speak to Malishka and report their Jasoosi stories. Every day on Morning No.1, Malishka will be bajaaoing the most interesting pieces of information reported by her trusted Jasoos’. While every Friday, the station will be giving away the Best Jasoos Award to the listeners who come up with the best secrets. The listeners can also expect their favourite Bollywood stars like Abhishek Bachchan, Sanjay Dutt, Himesh Reshamiya and many more revealing many well kept secrets.
All the activities have been designed so as to give the listeners a direct connect to Malishka. Commenting on the campaign, Nisha Narayanan, Senior VP, Projects and Programming, Red FM, said, “Malishka is extremely popular and very well known for her bindaas attitude and Bajaate Raho take on issues. Her show Morning No.1 has been the No.1 show in reach as per RAM over the past 2 years and has also won 4 consecutive India Radio Forum awards for Best Breakfast show! If there is one jock who can pull off something like this than it has to be Malishka.”
She further added, “Malishka ka Jasoos is our attempt towards taking listener generated content and interactivity to another level. We are asking the people of Mumbai to become the eyes and ears of Malishka and report on secrets which they feel should get a larger platform.”
‘Malishka ka Jasoos’, will be supported by a 360 degree campaign across outdoor, print, online, on-air innovations and various on-ground promotions at direct consumer touch points merging interactivity for the listeners.
Don’t forget to tune into Morning No.1 with Malishka, from 6-11 am, for some shocking revelations by ‘Malishka ke Jasoos’!