Mumbai comes together to kick for charity at Oberoi Mall!

Oberoi Mall has once again come forward with a fresh concept for promoting charity among its patrons. In association with the “Magic Bus”, the mall hosted a unique fund raising event today, where the mall shoppers were invited to kick for charity. The atrium adorned a new look as the 8ft huge football garnered attention from all shoppers entering the mall.

The event had 6 football freestylers who performed football tricks and stunts and encouraged others to participate and donate for the development of underprivileged kids. The mall also had a football piggy bank where people generously dropped in their contributions, a cupcake counter where the mall shoppers learnt cupcake decoration and also sold out Kick for Change ribbons for the minimal amount of Rs. 25. Also in accordance with the NGO’s online campaign, every person who donated above Rs. 300 at the mall won a free online jersey which they can flaunt via social networking sites.

On the occasion, Nizar Jain, General Manager Oberoi Mall said, “Oberoi Mall is proud of being associated with this brilliant initiative by the Magic Bus. Using sports for development is indeed an innovative concept and we are confident our shoppers will surely come forward in support of this movement.”

“Kick for Change” is an initiative by Magic Bus, an NGO that reaches out to underprivileged kids with its Sports for Development Programme. It has helped 2,00,000 children since its launch in 1999 and it hopes to reach out to at least 17,000 more with this movement. Kick for Change – an online playground that invites the entire city to kick a virtual ball across the field, two meters at a time in order to reach the goal: raise funds for children living in unstable conditions. The best way to join the game would be to log on to, and kick the ball some meters closer to the goal (Rs. 300 will shoot it across 2 meters). The team means to cover 83,000 meters (which is roughly the distance between Colaba and Virar) by the first week of December and every kick counts.