Mr. Sokendra from Meerut drives home in a swank new Tata Nano Car

Idea Cellular, India’s 3rd largest mobile operator and the largest operator in UP West & Uttarakhand, which recently launched a mega ‘Beat the Heat’ contest for mobile consumers in UP West, announced the final round of winners of the contest at an event in Meerut on 13th April.

Idea subscriber Mr. Sokendra from Meerut drove away in a swanky new Tata Nano car, after being chosen as the winner of the contest. Idea subscribers also won MP3 player, etc.

Elated with his win Sokendra said, “To be the chosen one in UP West amongst the entire state population is indeed a dream come true. Such great services, offers and felicitations for its subscribers surely make Idea the best telecom operator in the region”.

Felicitating the winners, Mr. N.F. Aibara, Chief Operating Officer – UP West, IDEA Cellular said, “Customer delight is at the core of Idea’s marketing and customer service strategy. Today, it gives us immense pleasure to announce the final round winners of the biggest consumer promotions in UP West – ‘Beat the Heat’ contest. I congratulate the winners and hope our contest will make the season special for not only over 1 crore million Idea subscribers in UP West who are already experiencing the best tariffs and network, but also all those mobile consumers who choose to connect with the Idea network this season.”

The contest was available for all new and existing prepaid and postpaid subscribers of Idea in UP West. Under this contest, subscribers dialed 56300 (toll free) and answered 3 questions on daily basis. Each correct answer gave 10 points to each one of them. The short code for the contest was 56300 and the contest was chargeable at Rs 3/day.

The contest was valid for 75 days and the selection criteria were on the highest point basis.