After allowing mango lovers to romance their favorite mango beverage, right at the onset of the new year, Maaza, the country’s most loved, ‘Har Mausam Aam’ is ready to welcome the summer season with an engaging sequel of the ever juicy and delightful Maaza love story of brand ambassadors, Imran Khan and Parineeti Chopra, through second TVC of its 2013 thematic campaign ‘Har Mausam Love, Har Mausam Aam’.
The new TVC featuring Imran and Parineeti adds a new twist in their very “Aam” love story, taking forward the Har Mausam Love, Har Mausam Aam theme. The second chapter in Imran and Parineeti’s effervescent love story again draws an analogy between ‘love’ and mangoes and how the mango, just like love, is beyond seasons and can be relished in every season. The new TVC shows how Parineeti yields to Imran’s love and her obsession with mangoes. Imran’s charm, coupled with Parineeti’s candor, make this another juicy Maaza campaign to look forward to.
The Maaza “Har Mausam Love, Har Mausam Aam” campaign has been conceptualized by Leo Burnett (Delhi) and directed by Jayant Rohtagi. In addition to leveraging mass media advertising, integrated communication plan includes roll-out of a range of initiatives including out-of-home (OOH) media, digital, point of sale merchandise and on- the- ground initiatives across all key markets.
Titled “Saturrday”, the film is set in summer in an office where Parineeti, who is crazy about mangoes, relishes a mango at her office desk. She gets a call from her colleague and admirer, Imran, asking her out on a date the next day –“Saturday”. Reluctant to miss any opportunity to relish delectable mangoes, she flatly declines th” offer saying that Saturdays will keep coming every week all year round but not her favorite mango season. Imran, knowing her obsession for mangoes, wooes her with the all-season mango delight in a bottle – Maaza.