BBC GoodHomes, India’s leading interiors and lifestyle magazine has associated with the Sula Fest as the lifestyle partner. BBC GoodHomes created a 3,000 square foot zone, at the Sula Vineyards in Nashik where the magazine literally came to life. Here, consumers took inspiration from the special zone that was created around the living room theme reflecting vibrant colors, giving the inviting warmth of a home at the same time.
Says… Brand Publisher Prachi Tiwari, BBC Good Homes, is India’s leading décor magazine that inspires its readers to transform their homes and lifestyle with unique and creative ideas. Building on its rapidly growing reader base, the magazine partners again with Sula Vineyards to create a BBC Good Homes lounge, a special zone that offers all those present at the Sula fest 2011, an exclusive opportunity, to experience the brand through different décor themes, a vibrant splash of colors and get a chance to relax and unwind
Sums up Sneahmoyee Majumdar, Deputy Brand Manager, “The association with Sula Fest is an important one for us.” It offers us a great platform of making the magazine larger than life to a very focussed audience giving them a chance to experience the brand .It also helps us to drive the brand credentials across all the content pillars in the entire lifestyle decor platform.