John Abraham to don the producer’s hat

An interesting turn of events John Abraham announces the launch of his production house- J A (John Abraham) Entertainment Pvt Ltd. The power player is now soon to don the producer’s hat to make cutting edge entertainers with international appeal.

After producing some successful commercials for Haier, Philips Men’s range and Nikon Coolpix, the star takes a step further in the creative space and now ventures into commercial films that is akin to the actor’s sensibilities.

Though JA Entertainment has many films in the rolling, the first would be a venture titled VICKY DONOR, directed by Shoojit Sircar in association with Rising Suns Films Pvt Ltd. Ironically the actor will not star in the film but may make an appearance in future projects if the script demands it. Confirms John, “It was a conscious decision to not act in my first production because I believe producing a film is about creating quality content that I believe in. Shoojit is a director par excellence, and when he narrated the script to me I wanted to bring this breakthrough commercial cinema to the audience at large.”

“I’m glad John has agreed to take this film ahead as his first venture as producer. We are on the same wavelength, which is most important for any relationship,” adds Shoojit Sircar.

And if that wasn’t all, John being a huge name in the overseas market has also roped in technicians from LA on board the film. A collaboration with acclaimed action trainer turned film-maker JJ Perry may also be on the cards, after having caught the attention of stalwarts like Sylvester Stallone and Gerard Butler.

Says a source, “John is leaving no stone unturned in ensuring his home productions have production values on par international standards. He is already in talks with technicians in LA and his film is going to be one to watch out. However, for now details have been kept under wraps.”

In the meanwhile after muscling his way into Box Office success with his last action film FORCE, John Abraham is raring to go in the space he has newly been crowned -the top most contender. With films like RACE 2 and SHOOTOUT AT WADALA in his kitty, John’s diary only spells action.

But ask the actor if he keeps track of his successful box office figures and quick comes the reply, “To be honest, I don’t understand all these number games – whether it’s at the Box office or star wars.”

For now John will next be seen in Eros International’s DESI BOYZ that is set to release 25th November, 2011.