JASHN designes glitter on the ramp at IIJW 2012

Jashn, India’s fastest growing ethnic and fusion wear brand has consistently been a part of IIJW Fashion Week for the last 3 years. This year Jashn has created an exclusive range for each jewellery designer and has customized the designs to compliment the Jewellery being showcased.

The design sequences at the ‘Agni Jewels’ show celebrate stylish elegance as the carefully placed pleats and delicate embellishments on chiffon sarees in pastel hues and net-brocade lehengas. Showstopper actress Amrita Rao sashayed down the ramp wearing a bright, fresh pink and orange colored lehenga in silk and georgette with gold zardoshi motifs and detailed embroidery radiating the divine prowess of a woman.

Dia Mirza, show stopper for ‘Golecha Jewels’ defined beauty as she glided through the ramp in a Jashn multi-layered black lace lehenga with a long tail and a crochet corset embellished with black crystals on the edges and dupatta which complements Dia’s serene beauty.

The design range for ‘Kashi Jewellers’ sequences consisted of sarees and lehengas in fresh colors like peach, lemon, white and more in fabrics like net, brocade, silk and georgette which enhanced the craftsmanship of the glam jewellery. Showstopper actress Esha Gupta wore a refreshing peach and green hued lehenga with intricately embroidered peach dupatta, creating a symbol of purity and elegance.

For Zayna jewellery collection by ‘Kriplani & Sons’, Jashn showcased cocktail sarees, lehengas and suits in feminine fabrics for modern women. Showstopper actress Yami Gautam looked ravishing in a peach colored lehenga with self resham embroidery. Teamed with a beautiful black georgette dupatta and black short choli with gold gota work makes it a perfect recipe for a fresh & classy look. Truly a unique design, the outfit exudes the contemporary look yet reserves its ethnicity.

Show stopper, Juhi Chawla for ‘Kays Jewels’ looked stunning in a Jashn black net lehenga with a shimmer sequence lining embellished with an elegant kundan border. The georgette Kurti highlighted with Mukaish and Badla work complemented the ever cheerful personality of the actress.

Actress, Preety Desai show stopper couldn’t stop bragging about the lehenga she flaunted on the ramp. She says, “The Jashn CHIKEN lehenga is a beautiful Orange pink Lehenga. It’s simple yet extremely classy hence appealing. It’s refreshing because in spite of all the work on it, it’s light-weight not heavy.”- Spell binding, regal and luxuriously ornate ‘reflects an aura of international chic and a celebration of Indian women through arty design elements and refined detailing.

Mr. Rahul Jashnani, MD of Jashn excitedly states, “It’s a refreshing identity with an exquisite collection having a unique seal of quality and supreme artistry on international couture scene. The first of its kind to be launched soon post the jewellery week.” This uber elegant brand’s expansion caters to the crème de la crème and luxury lovers. The luxe sensibility combines refinement with bling. The design sequences at the Kriplani show is styled and designed to celebrate elegance as the carefully placed pleats and embellishments of the garments worn by the Models reflect. The collection promises to advance the pursuit of female indulgence.