Imagine to showcase a Big Fat Indian Wedding SHAADI 3 CRORE KI

Every young couple dreams of a grand wedding filled with opulence and magnificence. A typical middle class Indian family spends just about 5- 10 lacs on a wedding.  But now, for one lucky couple, their wedding is going to become a 3 Crore extravaganza!! Imagine presents Shaadi 3 Crore Ki – an extravagant new reality show, where one young about-to- be- married couple will get Rs 3 crore to host a dream wedding beyond their wildest imagination.

Weddings in India are a voyeuristic affair with everyone having an opinion on the scale, the style, the decorations, the bridal dresses, the wedding gifts and the overall arrangements. On Shaadi 3 Crore Ki, the whole of India is invited to follow this lucky couple and to witness a wedding spectacle never seen before on TV.

So what will the 3 Crore wedding look like and how will the couple spend the money? In a typical wedding the invitation card costs anything between Rs 25 -50, but in a 3 Crore wedding, the invitation card may be worth Rs 5000! In a typical wedding the bride gets 2-3 sets of jewelry, but in a 3 crore wedding, she is likely to get 25 sets of jewelry. A typical wedding has a menu spread of 12-15 dishes, but in a 3 Crore wedding, the spread may have 250 dishes from all over the world!

The show, to be hosted by, Mona Singh & Ali Asgar, promises to provide its audiences unlimited mauj & masti while they witness a Shaadi 3 Crore Ki in typical ‘dilli’ style!

“We are very enthusiastic about this show because the concept is unique. Weddings in our country are full of fun and celebrations. At one level, this show is voyeuristic and invites viewers to witness an extremely opulent wedding where each function and ritual is larger than life. On another level, it gets the viewer thinking about how they would have the spent the money if they had received it. There is a universal connect and an inherent stickiness in the concept so it will be really entertaining and fun.” – says Nikhil Madhok, Senior Director , Marketing & Communications, Imagine.

Says an exuberant Mona Singh “I am thrilled about being a part of Shaadi 3 Crore Ki. I wish I could have this glamorous 3 Crore wedding!  It is a great show and I am sure it will be loved by all. The moment I was told about the concept of the show, I knew that I wanted to be a part of it. It is something that the Indian audiences have not seen before.”

“It is very exciting to be a part of the show. It is like a couple will win a lottery and that too of 3 Crores and the best part is that they get to spend it on the most important event of their lives – their wedding. What’s more exciting is that we are getting to be a part of the entire wedding journey – from the preparations to the wedding. I genuinely believe that is going be great fun!” – says Ali Asgar.

So watch what a 3 Crore wedding looks like and see the big fat Indian wedding dream become a reality only on Imagine’s Shaadi 3 Crore Ki Starting 28th February 2011.